When Jörg Hemker began designing FF Sero®, his aim was to create an optimum combination of American grotesque and humanist sans serif. Over seven years of development, the expressive shape of the typeface became more neutral and functional; the traces of this process make for a lively and friendly appearance in FF Sero. The avoidance of fashionable elements lends the typeface a stable and long-lasting character. Open forms and a moderate contrast in stroke width are not only responsible for a warm and dynamic character in FF Sero, but also ensure the font design is perfectly legible in the smaller font sizes, as well. From the start, Hemker emphasized the importance of a planned expansion with Greek and Cyrillic characters. Although many characters in the different font systems are similar, he was able to work out the linguistic particularities of the individual letters during the design process. More …
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Sero is a trademark of Monotype GmbH registered in the U.S. Patent and Trademark Office and may be registered in certain other jurisdictions. FF is a trademark of Monotype GmbH registered in the U.S. Patent and Trademark Office and may be registered in certain other jurisdictions.