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Insignia™ was designed by British graphic design guru Neville Brody, originally as a headline face for Arena magazine in 1986, and released as a font by Linotype in 1989. Insignia has the basic forms of constructed grotesque fonts and was influenced by the New Typography of the Bauhaus during the 1930s. Its monoline, round-and-sharp forms reflect the Zeitgeist of that age, suggesting technology and progress.
Yet, like other Brody fonts, Insignia is also immediately recognizable as one of the hip, cutting-edge classics of our own computer era. The alternate font has half-serifs on the E, F, and Z; squeezed bowls on the P and R; a wider J; and an S made from protractor-shaped parts.
Four original Brody fonts are available from Linotype: Insignia, Insignia Industria Solid, Industria Inline and Arcadia. His designs have received international recognition for their innovative style, reaching almost cult status."
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