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Zemestro is a straightforward design that is meant to be read. According to its designer, Dave Farey, There's nothing calligraphic about it, and there are no defining or identifiable single characters -- it's just clean and simply constructed."
Farey's goal was to create a more legible and friendlier typeface than those limited to single character and stroke widths. The face finds its foundation in two earlier designs from Farey:
The Zemestro family is available in four weights, with complementary italics for the two lightest weights. Text copy in the Book weight is inviting and easy on the eyes, while the Regular is more imposing and authoritative. The Medium and Bold weights are excellent for providing emphasis in text copy and are also strong communicators at display sizes.
The name Zemestro? "I'm always fascinated by typeface names," says Farey. "Most of mine are inspired by movies or books." It was while reading a book on the Russian revolution that Farey learned zemestro was the word for a village council or group of elders, "before Comrade Lenin dissolved them all," he explains. "So this is the first Zemestro since 1917. I thought it was worth reviving."
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