Cartier™ Book Familia tipográfica
Diseñado por Rod McDonald/1997
The downfall of CG Cartier is that it is lettering and not a typeface. Lettering and calligraphy allow for individuality in character shapes. In a text typeface, however, each letter must carry the information necessary to easily identify it as belonging to that font. The most difficult task in typeface design is producing an anonymous letter that still possesses verve. The individuality Dair gave CG Cartier precludes it from being a successful text typeface.
The story of how Carl Dair's design idea became a typeface design begins when another Canadian lettering artist and type designer, Rod McDonald, moved to Toronto. I went to work for Mono Lino, the company who had exclusive Canadian rights to CG Cartier. I was, of course, seduced by the design and tried to use it often - but just couldn't make it work as a proper text face."
From time to time, McDonald would experiment with CG Cartier, trying to transform it from lettering to a typeface, never reaching a successful conclusion. Then in the early 1990s something happened. "I felt that my career had plateaued. I was doing a lot of word-marks, but yearned to do more. I looked at CG Cartier again. In 1997, at the ATypI Congress in Reading, England, I approached Allan Haley with the idea of making a digital typeface family based on Dair's work. His encouragement sealed the deal."
The project soon became McDonald's passion. "I was intimately familiar with the design, and, thanks to Massey College of the University of Toronto, was able to spend lots of time with Dair's original sketches and more finished renderings. I began to understand what Dair was trying to accomplish. My goal was to become the drawing office the CG Cartier never had. I wanted to complete Dair's work and distill his idea into a typeface design."
When asked, what is the most significant difference between his design and the original CG Cartier, McDonald's answer was simple, direct and telling of what it takes to make a successful text typeface family. "Dair's accomplishment was the design. I tried to make it a working typeface. I spent the first year doing that: cleaning up the inconsistencies, removing the quirks; basically regularizing the design. The next year was spent putting energy back into the typeface; giving it back the life Dair gave it. The second year was the hardest."
McDonald's completed work, Cartier Book, is a typeface family of four roman weights, an italic complement to the Regular weight, small caps -- and a feat of remarkable design. It successfully melds qualities that make a typeface distinctive with those that insure lasting value. Few designs are as elegantly functional and stunningly attractive."
Cartier Book Medium
diseñadas para instalarse en un
ordenador y usarse con aplicaciones.
Se emite una licencia para cada ordenador.
norma CSS @font-face. Cada licencia
cubre un determinado número de visitas
de página sin limitaciones temporales.
se pueden integrar en un libro electrónico, una
revista electrónica o un periódico electrónico.
La licencia de estas fuentes se concede por emisión.
instalar en un servidor y, p. ej., usarse
en procesos automáticos para crear
artículos. Cada licencia es válida para
un servidor y durante un año.
en los que se instalará la fuente.
se pueden consumir con el tiempo.
Le avisaremos cuando se estén agotando.
de la App para el que desea una
licencia. Algunas fuentes de App
permiten un número ilimitado de
instalaciones. Más información
en las que se integrará el tipo de letra.
Cada licencia es válida para una emisión
y su vida útil.
en los que se instalará la fuente.
Una licencia es válida durante 1 año.
previsto de visitas mensuales. No es
necesario renovar la licencia. No caduca.
Tan sólo si recibe más tráfico en la
página web del previsto pagará de
nuevo por las visitas adicionales.
de la fuente: OT (OpenType)
con perfiles Postscript (OT CFF)
o TrueType (OT TTF).
lingüística de la fuente:
W1G (98 idiomas),
COM (56 idiomas),
PRO (33 idiomas) o
STD (21 idiomas).
available in. These differ in contained
characters and file size. You get all
available versions with your license.
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Std / OT CFF
compatible con al menos
Nombre del menú Windows: Cartier Book Std Medium
Nombre PostScript: CartierBookStd-Medium
Nombre PostScript completo: CartierBookStd-Medium
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