Laurentian™ Schriftfamilie

Maclean's is a weekly Canadian newsmagazine with a broad editorial mission. A typical issue covers everything from violence on the other side of the globe to the largest pumpkin grown in a local county.

In 2001, Maclean's invited Rod McDonald to become part of the design team to renovate" the 96-year-old publication. The magazine wanted to offer its readers a typographic voice that was professional, clean, and easy to read. Above all, the typeface had to be able to speak about the hundreds of unrelated subjects addressed in each issue while remaining believable and uncontrived.

A tall order, perhaps? Now add in that this would be the first text typeface ever commissioned by a Canadian magazine. McDonald, who some have called Canada's unofficial "typographer laureate," took on the challenge.

McDonald used two historic models as the basis for Laurentian's design: the work of French type designer Claude Garamond, and that of the English printer and type founder, William Caslon. From Garamond Laurentian acquired its humanist axis, crisp serifs and terminals that mimic pen strokes. Caslon's letters are less humanistic, with a more marked contrast in stroke weight and serifs that appear constructed rather than drawn. These traits also made their mark on Laurentian.

Using these two designs as a foundation, McDonald drew Laurentian with the narrow text columns and small type sizes of magazine composition in mind. He gave his letters strong vertical strokes and sturdy serifs, a robust x-height and a slightly compressed character width

A tall order, per McDonald's genius is evident in the face's legibility, quiet liveliness and in the openness of the letters. The result is a typeface that not only met Maclean's demanding design brief, but also provides exceptional service in a wide variety of other applications.

Laurentian is available in three weights of Regular, Semi Bold and Bold, with complementary italics for the Regular and Semi Bold, and a suite of titling caps."

Laurentian Bold

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Laurentian


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Technische Details
Suitable browsers:
Google Chrome Mozilla Firefox Internet Explorer Opera Safari
Bildschirm-Darstellungsqualität:
Screen optimized
Schriftgröße:
28 KB (WOFF2) , 32 KB (WOFF)
Katalognummer:
16784291
Anzahl der Zeichen:
251
US$ 29
In den Warenkorb

Sprachen

Fractions

Tag: frac

Funktion: Replaces figures separated by a slash with 'common' (diagonal) fractions. The user enters 3/4 in a recipe and gets the threequarters fraction.

Standard Ligatures

Tag: liga

Funktion: Replaces a sequence of glyphs with a single glyph which is preferred for typographic purposes. This feature covers the ligatures which the designer/manufacturer judges should be used in normal conditions. The glyph for ffl replaces the sequence of glyphs f f l.

Ordinals

Tag: ordn

Funktion: Replaces default alphabetic glyphs with the corresponding ordinal forms for use after figures. One exception to the follows-a-figure rule is the numero character (U+2116), which is actually a ligature substitution, but is best accessed through this feature. The user applies this feature to turn 2.o into 2.o (abbreviation for secundo).

Proportional Figures

Tag: pnum

Funktion: Replaces figure glyphs set on uniform (tabular) widths with corresponding glyphs set on glyph-specific (proportional) widths. Tabular widths will generally be the default, but this cannot be safely assumed. Of course this feature would not be present in monospaced designs. The user may apply this feature to get even spacing for lining figures used as dates in an all-cap headline.

Superscript

Tag: sups

Funktion: Replaces lining or oldstyle figures with superior figures (primarily for footnote indication), and replaces lowercase letters with superior letters (primarily for abbreviated French titles). The application can use this feature to automatically access the superior figures (more legible than scaled figures) for footnotes, or the user can apply it to Mssr to get the classic form.

Tabular Figures

Tag: tnum

Funktion: Replaces figure glyphs set on proportional widths with corresponding glyphs set on uniform (tabular) widths. Tabular widths will generally be the default, but this cannot be safely assumed. Of course this feature would not be present in monospaced designs. The user may apply this feature to get oldstyle figures to align vertically in a column.

Stylistic Alternates

Tag: salt

Funktion: Many fonts contain alternate glyph designs for a purely esthetic effect; these don't always fit into a clear category like swash or historical. As in the case of swash glyphs, there may be more than one alternate form. This feature replaces the default forms with the stylistic alternates. The user applies this feature to Industria to get the alternate form of g.

These fonts support the Basic Latin character set. Each font is Unicode™ encoded, and available in d

Tag: Basic Latin

Funktion: These fonts support the Basic Latin character set. Each font is Unicode™ encoded, and available in different formats. Please review the product information for each font to ensure it will meet your requirements.

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