Ambiguity™ Schriftfamilie
Entworfen von Charles Nix (2019)
Ambiguity is a type family with five distinct personalities or ‘states’, created as a tool for coaxing designers and brands out of their comfort zone. It embraces both tradition and radicality, as well as generosity and thrift, encouraging us to question our beliefs about the intersection of style and meaning.
The family is designed by Charles Nix, who describes Ambiguity as “as much thought experiment as typeface.”
Its five states—Tradition, Radical, Thrift, Generous and Normate—each express or subvert different aspects of typographic tradition.
Tradition is conservative, relying on historical letter shapes. Radical rejects inherited ideas of proportion, making typically slender letterforms wide, and wide letterforms slender. “It’s contrarian,” says Nix. Thrift cherry picks the condensed shapes from Tradition and Radical, while Generous does the same for wide forms. Normate sits at the center, a synthetic blend of all of the others
“Tradition is very comforting,” says Nix. “It’s the mask of conservatism. It’s calming because it delivers the proportions we expect. With Thrift more fits into a smaller space, so it’s great where words want to get large, like gigantic headlines, or text needs to cram in, like small screen type. You get a sense of carefree and luxury from the Generous cut. One would expect the Radical to be used in a sort of Dadaist way, but in a classic context it provides an enjoyable jolt.”
Ambiguity is a litmus test. Designers could spend hours trying on typefaces that offer just one of these voices. Ambiguity provides five different personalities—ideas—beliefs—each of which also work seamlessly together.
“It’s a palettea, like idea cards,” he says. “It’s a way of making yourself see differently. My hope is that traditionalists will try on radical clothes and vice versa. It’s a way of exploring outside your comfort zone, breaking out of the doldrums, by stepping through a variety of voices.”
The family is designed by Charles Nix, who describes Ambiguity as “as much thought experiment as typeface.”
Its five states—Tradition, Radical, Thrift, Generous and Normate—each express or subvert different aspects of typographic tradition.
Tradition is conservative, relying on historical letter shapes. Radical rejects inherited ideas of proportion, making typically slender letterforms wide, and wide letterforms slender. “It’s contrarian,” says Nix. Thrift cherry picks the condensed shapes from Tradition and Radical, while Generous does the same for wide forms. Normate sits at the center, a synthetic blend of all of the others
“Tradition is very comforting,” says Nix. “It’s the mask of conservatism. It’s calming because it delivers the proportions we expect. With Thrift more fits into a smaller space, so it’s great where words want to get large, like gigantic headlines, or text needs to cram in, like small screen type. You get a sense of carefree and luxury from the Generous cut. One would expect the Radical to be used in a sort of Dadaist way, but in a classic context it provides an enjoyable jolt.”
Ambiguity is a litmus test. Designers could spend hours trying on typefaces that offer just one of these voices. Ambiguity provides five different personalities—ideas—beliefs—each of which also work seamlessly together.
“It’s a palettea, like idea cards,” he says. “It’s a way of making yourself see differently. My hope is that traditionalists will try on radical clothes and vice versa. It’s a way of exploring outside your comfort zone, breaking out of the doldrums, by stepping through a variety of voices.”
Ambiguity Normate Black Italic
Desktop-Fonts sind für die Installation
auf einem Computer und die Nutzung
mit Anwendungen konzipiert. Diese
Fonts werden pro Computer lizenziert.
Pay-as-you-go-Webfonts sind für eine bestimmte Anzahl von Seitenaufrufen lizenziert.
Webfonts werden mit der CSS-Regel
@font-face verwendet. Die Lizenz ist
zeitlich unbegrenzt.
Die App-Lizenzierung ermöglicht die Einbettung von Fonts in Ihre Apps. Die Lizenz kann sich auf die Anzahl der verschiedenen Apps oder aber die Anzahl der Installationen einer App beziehen.
Electronic Publication Fonts sind für die
Einbettung in eBooks, eMagazines oder
eNewspapers bestimmt. Diese Fonts
werden pro Ausgabe lizenziert.
Server-Fonts können auf einem Server installiert und z.B. von Prozessen zur Erstellung von Objekten verwendet werden. Eine Lizenz gilt pro Server Core CPU pro Jahr.
Eine Digital Ads-Lizenz ermöglicht es Ihnen, Webfonts in digitale Anzeigen einzubetten, wie beispielsweise in mit HTML5 erstellte Anzeigen. Diese Lizenz basiert auf der Anzahl der Ad Impressions.
Ambiguity
Wählen Sie das technische
Format und den Sprachausbau.
Format und den Sprachausbau.
Technische Details
OpenType-Kurven-Typ:
TTF - TrueType-Outlines
Technische Font-Namen:
Dateiname: AmbiguityNormate-BlackIt.ttf
Windows-Menü-Name: Ambiguity Normate Black
PostScript-Name: , AmbiguityNormate-BlackIt
Langer PostScript-Name: , Ambiguity Normate Black It
Windows-Menü-Name: Ambiguity Normate Black
PostScript-Name: , AmbiguityNormate-BlackIt
Langer PostScript-Name: , Ambiguity Normate Black It
Katalognummer:
168506065
Characters:
470
