Xaloc was designed for editorial use in books, magazines and newspapers. This typeface family contains different font versions for different optical sizes; Caption, Text, Subhead and Display, all of them with different x-height proportions and contrast. Its serifs are asymmetrical and its letterforms have geometric modulated strokes that emulate the calligraphic variations. Its design approach enhances text flow and continuous reading. Xaloc was based on Ricado Santos’ Tramuntana, which has the same skeleton, proportions and serifs with a more mechanical design. Xaloc is the Catalonian name from the Mediterranean wind that comes from the Sahara and reaches hurricane speeds in North Africa and Southern Europe.