Motter Air font family

Designed by  Siegmund Motter in 2009

About Motter Air font family

At the start there was the idea to design a display font. Its aim was to visualise dynamic energy and the forward motion. Looking at it one should immediately associate with things like wind, storm, sailing, gliding and speed. Moreover, the font should be modelled for unique trademarks. A number of conceptual designs were created. There were several quite differently designed rough drafts (raw layouts). On the downside all dynamic designs had a particularly messy typeface in common. The letters were too wide (especially M, W) and too slanting, the bottom parts were too long and awkward, especially the ones pointing in the opposite direction. Generally, the typeface didn’t seem homogeneous and off-key. On the other hand, the 15 people who tested it, all of which were not graphic artists as well as some primary school children, were able to read the lines. This encouraged me to continue on my quest. Compared to the earlier designs the slope of the letters was much reduced. The bottom parts were drastically shortened and the shapes standardised. This was a way to minimise problems with the setting, without immolating the particular characteristics of the typeface. The three-story letters B, E, S and s were dragged under the base line in order to avoid a gradual optical “blackening” of the inside of the letters.

Motter Air

Desktop fonts are designed to be installed on a computer for use with applications. Licensed per computer.
Web fonts are used with the CSS @font-face rule. They are licensed for a set number of page views with no time limitation.
Web fonts are used with the CSS rule @font-face used. The license has no time limit.
Mobile App Fonts can be embedded in your mobile application. Each app requires a separate license. The license is based on the number of app installations.
Electronic Publication Fonts can be embedded in an eBook, eMagazine or eNewspaper. Fonts are licensed per issue.
Server fonts can be installed on a server and e.g. used by automated processes to create items. A license is per server core CPU per year.
You can use this type of license to embed web fonts in digital ads, such as ads created in HTML5. The licenses are valid for a specific number of ad impressions without time limit.
Motter Air

1 Family

world-map map

Std / OT CFF

supports at least

21 languages.

Motter Air Regular

-  1 variant
From US$ 35
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