Neue Plak
About Neue Plak
With Neue Plak, Linda Hintz and Toshi Omagari brought back a typographic treasure from the early 20th century. Originally designed by Paul Renner – known for his Futura® typeface design – the font had only three styles and was intended for use on posters. Linda Hintz and Toshi Omagari expanded the neutral sans into a huge family, with a total of 60 styles with different weights and widths.
Linda Hintz and Toshi Omagari recognized the potential of the font and, with Neue Plak, created a revised and extremely well-developed version. The neutral flair of the letters and the very legible basic shape remain the same, as well as the striking, slightly “deformed” lower-case “a” or the single-story “g”. The two designers carefully modified the lower-case “r” and reduced the drop in the lighter line weights, but also provided an alternative version. There are also alternative characters for the upper-case “M”, “R” and “Q” and for several symbols.


