Jan Hendrik Weber
calls his Unitext design a “universal typeface” – one that's created to suit the myriad requirements of branding design. It's based on extensive research carried out by the designer, and also draws on his own experience creating custom fonts for companies. Its narrow spacing means it functions across print and online environments, while its open counters nod to humanist designs such as Frutiger
, and ensure readability is maintained. Angled details add a certain friendliness that helps humanise this design's utilitarian appearance.
With seven weights spread across 14 fonts – including extensive Western, Central and Eastern European language support – Unitext
is exceptionally versatile, designed as a typeface that takes a comfortable back seat to the branding message. “The ideal font should work at every touchpoint,” says Jan Hendrik Weber. “And designers shouldn’t need an introduction or a set of rules on how to handle this typeface. Unitext allows designers to work without explanation.”