Web fonts Digital Ads

1. What number of ad impressions can I choose when purchasing Web fonts for Digital Ads?

2. Why should I buy the Digital Ads license instead of the Web fonts license for creating digital ads, banners, etc.?

3. Can I share the fonts purchased through the Digital Ads license with third parties, such as at an advertising agency that creates the digital ads for me?

4. Can I increase the license for ad impressions if I need more than I originally licensed?



1. What number of ad impressions can I choose when purchasing Web fonts for Digital Ads?
There are three low-cost packages available with 1,000,000, 4,000,000, or 10,000,000 ad impressions. Alternatively, you can select the desired number of ad impressions yourself. The site calculates and displays the relevant price.

2. Why should I buy the Digital Ads license instead of the Web fonts license for creating digital ads, banners, etc.?
The short answer: you save a lot of money – an ad is not a web page and accordingly the impressions for Digital Ads are cheaper. There are other important reasons to purchase a Digital Ads license, however. The use of fonts is adapted to the digital delivery of the digital ads. It is not restricted to the websites owned by the licensee, but is permitted for so-called advertising networks. You can even share your fonts with advertising providers for the creation of ads (you are responsible for sharing the fonts).


3. Can I share the fonts purchased through the Digital Ads license with third parties, such as at an advertising agency that creates the digital ads for me?
Yes. You will receive a kit with Web fonts that you can use in digital advertising, such as in banner ads. You may share this kit with third parties working on your behalf to produce ad text, for example. Keep in mind, however, that you are still responsible for compliance with license.


4. Can I increase the license for ad impressions if I need more than I originally licensed?
Of course. If you have miscalculated before the start of the campaign or started out small on purpose, you can add to your ad impressions license at any time. The convenient auto-renewal option is also available.