This particular variety of the Antiqua or serif is also called Egyptienne or Linear Antiqua. Characteristic of the fonts are a little contrast in stroke thickness and very strong, often almost rectangular serifs. The slab serifs came about at the start of the 19th century due to a growing need for distinctive advertising fonts. In recent decades, their popularity has not waned at all. Particularly in recent years, the slab serif fonts have gone through a renaissance and designers are happy to use them often for contemporary designs.