Joanca leads Base’s type department BaseLab, spending his days plunged in the joys and nuance of font design. Following freelance experience and a stint with his own company Typerware, he joined Base in 2003 as graphic designer specialized in typography. As word got out among the Base studios, Joanca was soon in-demand as a typography consultant and designer. 2006 saw the founding of BaseLab, a typography division based around Joanca’s talents in typography and as a programmer of simple design-related applications. Lab was soon creating custom typefaces for Base clients — BeTV, San Francisco Art Institute, Kipling, and Cinematek — likewise for external clients, including Transport Public of Genève, Sid Lee agency and Societé de Transport de Montréal. He has taught typography at BAU school since 1999, gives Masters programs at several universities, and is a regular speaker at typography lectures and workshops.