As part of our commitment to providing a seamless and innovative type experience for our customers and partners, we've made the decision to discontinue Linotype.com over the next year.
Our customers deserve a service that offers expertise, discovery, and an unmatched search function. We are unfortunately no longer able to maintain this level of quality on Linotype.com, which were originally built with a more simplified function.
Adrian Frutiger designed Avenir? in 1988, after years of having an interest in sans serif typefaces. In an interview with Linotype, he said he felt an obligation to design a linear sans in the tradition of Erbar and Futura, but to also make use of the experience and stylistic developments of the twentieth century. The word Avenir means 'future' in French and hints that the typeface owes some of its interpretation to Futura. But unlike Futura, Avenir is not purely geometric; it has vertical strokes that are thicker than the horizontals, an ""o"" that is not a perfect circle, and shortened ascenders. These nuances aid in legibility and give Avenir a harmonious and sensible appearance for both texts and headlines. In 2004 Adrian Frutiger and the type director of Linotype GmbH Akira Kobayashi reworked the Avenir and created the Avenir Next for the Platinum Collection.