Vesta™ was originally designed as an orientation and information system for the city of Rome, the birthplace of the roman alphabet. The forms are inspired by letterforms found on a frieze in the Vesta temple in Tivoli.
Vesta has more contrast than the average sans serif but, like many of other designs of
Gerard Unger, let in a lot of light – the letterforms are open, the counters generous. Relatively narrow and hence economical – without feeling too compressed – Vesta is an ideal solution for newspapers and magazines, and numerous other applications, including corporate identity and more.