LinoLetter 2009/09

A great text family gets even better

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In this Issue:



Revised, expanded, and with more OpenType features – Meet Neue Swift
Looking for more newspaper fonts?
We’ve dug deep inside of the Linotype archive to bring you “hidden gems”
Current movie fonts

Revised, expanded, and with more OpenType features – Meet Neue Swift

Neue Swift
The Swift type first took newspapers by storm around 1985. Gerard Unger, one of the Netherland’s leading designers, created the typeface during the early 1980s for Dr.-Ing Rudolf Hell in Kiel. This was the company who had created the world’s first digital typesetting machine – the Digiset &ndash back in the 1960s. Even before Linotype acquired that company in 1989, we had begun distributing the marvelous Swift family. In 1995, Gerard updated and re-released Swift on his own, naming the effort “Swift 2.0.” Recently, we worked together with Gerard to upgrade these fonts into fully featured OpenType text fonts. The result is our Neue Swift family®.
But that’s not all! Two months ago, at TypeCon 2009 in Atlanta, Gerard received the Typography Award from the Society of Typographic Aficionados (SoTA). Now 67 years old, Gerard continues to make significant contributions to the fields of graphic design, typeface design, design education, and legibility research. We are very pleased to be able to collaborate with him, and we congratulate Gerard for this recognition of his life’s work to date!
Swift is one of the most popular 20th century serif typefaces – click here to see the updated Neue Swift.

Looking for more newspaper fonts?

Newspaper Fonts
Neue Swift is an excellent choice for use in newspaper designs. Whether in text or headlines, the family offers editors and readers a clear, contemporary typeface choice. Linotype.com offers a wide array of additional selections that function aptly in newspapers, as well as in other documents that you’d like to lend a newspaper-like feel to.
Visit Linotype.com’s Newspaper Fonts landing page!

We’ve dug deep inside of the Linotype archive to bring you “hidden gems”

Hidden Gems
Whether you are designing a newsletter, logo, or annual report, the right typeface is one of your work’s most important ingredients. Since the Linotype library includes thousands of fonts, remembering all of your favorite selections can be challenging, not to mention the scores of secrets our catalog holds that are available for your discovery. From time to time, we like to highlight some of the lesser-known hits in our collection; a new page on our website does just this!
Uncover typefaces you never knew you loved.

Current movie fonts

Current movie fonts
Customers often ask us which fonts film studios use in the promotional materials for recent summer blockbusters. For years, our “movie fonts” page has been one of the most highly visited areas on our website. We’ve just refreshed it with a number of new examples.
See which fonts are being used in popular film promotions!

Optimized results in “Related Documents”

Optimized results in “Related Documents”
One of the best methods for finding items on our website is the “Related Documents” tab that you will find in the tabs bar above all returned search results at Linotype.com. For example, if you search for “Neue Frutiger,” you’ll find links to 17 different pages under the “Related Documents” tab of the Neue Frutiger Font Family. These links take you to features about the history of sans serif typefaces, information about Neue Frutiger Value Packs, as well as a photo gallery about Adrian Frutiger!
See an example of our newly-optimized search results in action!

Linotype’s IT department goes green

Linotype’s IT department goes green
In the past year, Linotype GmbH has taken a number of steps to reduce its environmental footprint. Aside from moving into a modern building that makes use of an ingenious water-cooling system in lieu of air conditioning, our electricity provider is LichtBlick, a company specializing in earth-friendly energy-production methods. This helps us reduce our carbon dioxide emissions by 130 tons per year. Linotype employees are also taking a number of steps of their own, such as selecting cable-bound peripherals in order to reduce the use of batteries and the like, which are less green.
We hope you found this issue of the LinoLetter informative and useful. We highly appreciate your feedback at [email protected]

The next issue of this newsletter will be published and dropped in your mailbox in october.

Your Linotype Online Team
This newsletter may contain forward-looking statements, including but not limited to statements about the product, strategic or business plans of Linotype GmbH. Various important risks and uncertainties may cause our actual results to differ materially from the results indicated by these forward-looking statements, including, without limitation, the implementation of product changes, the adoption of our products by the marketplace, or our ability to obtain and enforce intellectual property protection. For a further list and description of the risks and uncertainties we face, please refer to the the filings made by our parent company, Monotype Imaging Holdings Inc., with the United States Securities and Exchange Commission. We assume no obligation to update any forward-looking statements; whether as a result of new information, future events or otherwise and such statements are current only as of the date they are made.