ATF Alternate Gothic font family

ATF Alternate Gothic is a new, significant digital expansion of Morris Fuller Benton's classic 1903 type design. Originally available in one bold weight, the metal typeface came in three slightly different widths for flexibility in copy-fitting layouts.ÊATF Alternate Gothic has impact at any size. Its letterforms are instantly familiar: Benton's original metal type family was used throughout the 20th century in newspapers, magazines, and advertising, providing "strong and effective display" in a compact space. Monotype issued its own metal version for machine typesetting, and Alternate Gothic likely served as inspiration for Linotype's ubiquitous Trade Gothic¨ Bold and Bold Condensed. ATF Alternate Gothic expands on the characteristics that perhaps made Trade Gothic so popular, providing a wider range of weights and widths to address the needs of today's designers and technologies.The space-saving clarity of ATF Alternate Gothic brings readability to the world of advertising typefaces. With its finely graded range of ten weights, with four widths of each weight (40 fonts total), this extensive type family can be used to pack a lot into a narrow space, and the range makes it easy to create variations of an advertisement or announcement for different formats and media.The tall x-height and narrow proportions, combined with a relatively low waist and springy, tension-filled forms, make ATF Alternate Gothic strong and effective in display. All ten weights have been carefully spaced for readability, caps and lowercase work well together, while attention-grabbing all-caps settings are clear and never crowded, no matter how narrow.

ATF Alternate Gothic

Desktop fonts are designed to
be installed on a computer for
use with applications.
Licensed per computer.
Web fonts are used with the CSS
@font-face rule. They are licensed
for a set number of page views with
no time limitation.
Mobile App Fonts can be embedded in your mobile application. Each app requires a separate license. The license is based on the number of app installations.
Electronic Publication Fonts can be
embedded in an eBook, eMagazine or
eNewspaper. Fonts are licensed per issue.
Server fonts can be installed on
a server and e.g. used by automated
processes to create items.
A license is per server core CPU per year.
Select the number of computers
on which the font will be installed.
Select the amount of page views
that you can use over time. We’ll let
you know when you’re running low.
Select the number of app
installations you want to license.
Some mobile app fonts allow an
unlimited number of installations.
Further information
Select the number of electronic publications
you intend to embed the font in. Each license
is valid for one issue for the life of that issue.
Select the total number of core
CPUs of the servers on which
the font will be installed.
A license has a term of 1 year.
Page views/month: Please select the
number of monthly page views
anticipated. The license has no time
limit and does not need to be replaced.
You only pay for additional page views
if your site gets more traffic than expected.
Please select the desired number of ad impressions. We’ll let
you know when you’re running low.
Select technical format and
language support of the font.
Select the language support of
the font: W1G (98 languages),
COM (56 languages),
PRO (33 languages) or
STD (21 languages).
Language versions the web font is
available in. These differ in contained
characters and file size. You get all
available versions with your license.
Test-drive ATF Alternate Gothic Demi in Typecast.

Typecast is a web-based tool to create visual and semantic designs. Check for readability, rendering and beauty then share a working prototype of your design.

Tip: Add fonts to your Favorites, then test your custom selection in Typecast!

Fonts

Desktop
Desktop fonts are designed to be installed on a computer for use with applications. Licensed per computer.
Web fonts are used with the CSS @font-face rule. They are licensed for a set number of page views with no time limitation.
Web fonts are used with the CSS rule @font-face used. The license has no time limit.
Mobile App Fonts can be embedded in your mobile application. Each app requires a separate license. The license is based on the number of app installations.
Electronic Publication Fonts can be embedded in an eBook, eMagazine or eNewspaper. Fonts are licensed per issue.
Server fonts can be installed on a server and e.g. used by automated processes to create items. A license is per server core CPU per year.
You can use this type of license to embed web fonts in digital ads, such as ads created in HTML5. The licenses are valid for a specific number of ad impressions without time limit.
ATF Alternate Gothic


Select technical format and
language support of the font.
world-map map

Std / OT CFF

supports at least

21 languages.















Technical details
OpenType outline flavour:
CFF - PostScript-Outlines
Technical font names:
File name: AlternateGothicATF-Demi.otf
Windows menu name: Alt Gothic ATF Demi
PostScript name: AlternateGothicATF-Demi
PostScript full name: Alt Gothic ATF Demi
Catalog number:
167483611
Characters:
536
US$ 49
Add to cart
Activate Quick Checkout

US$ 49

Add to favorites

Features

Languages

Case-Sensitive Forms

Tag: case

Function: Shifts various punctuation marks up to a position that works better with all-capital sequences or sets of lining figures; also changes oldstyle figures to lining figures. By default, glyphs in a text face are designed to work with lowercase characters. Some characters should be shifted vertically to fit the higher visual center of all-capital or lining text. Also, lining figures are the same height (or close to it) as capitals, and fit much better with all-capital text. The user selects a block of text and applies this feature. The dashes, bracketing characters, guillemet quotes and the like shift up to match the capitals, and oldstyle figures change to lining figures.

Denominators

Tag: dnom

Function: Replaces selected figures which follow a slash with denominator figures. In the string 11/17 selected by the user, the application turns the 17 into denominators when the user applies the fraction feature.

Fractions

Tag: frac

Function: Replaces figures separated by a slash with 'common' (diagonal) fractions. The user enters 3/4 in a recipe and gets the threequarters fraction.

Standard Ligatures

Tag: liga

Function: Replaces a sequence of glyphs with a single glyph which is preferred for typographic purposes. This feature covers the ligatures which the designer/manufacturer judges should be used in normal conditions. The glyph for ffl replaces the sequence of glyphs f f l.

Localized Forms

Tag: locl

Function: Many scripts used to write multiple languages over wide geographical areas have developed localized variant forms of specific letters, which are used by individual literary communities. For example, a number of letters in the Bulgarian and Serbian alphabets have forms distinct from their Russian counterparts and from each other. In some cases the localized form differs only subtly from the script 'norm', in others the forms are radically distinct. This feature enables localized forms of glyphs to be substituted for default forms. The user applies this feature to text to enable localized Bulgarian forms of Cyrillic letters; alternatively, the feature might enable localized Russian forms in a Bulgarian manufactured font in which the Bulgarian forms are the default characters.

Numerators

Tag: numr

Function: Replaces selected figures which precede a slash with numerator figures, and replaces the typographic slash with the fraction slash. In the string 11/17 selected by the user, the application turns the 11 into numerators, and the slash into a fraction slash when the user applies the fraction feature.

Old Style Figures

Tag: onum

Function: This feature changes selected figures from the default lining style to oldstyle form. The user invokes this feature to get oldstyle figures, which fit better into the flow of normal upper- and lowercase text. Various characters designed to be used with figures may also have oldstyle versions.

Ordinals

Tag: ordn

Function: Replaces default alphabetic glyphs with the corresponding ordinal forms for use after figures. One exception to the follows-a-figure rule is the numero character (U+2116), which is actually a ligature substitution, but is best accessed through this feature. The user applies this feature to turn 2.o into 2.o (abbreviation for secundo).

Scientific Inferiors

Tag: sinf

Function: Replaces lining or oldstyle figures with inferior figures (smaller glyphs which sit lower than the standard baseline, primarily for chemical or mathematical notation). May also replace lowercase characters with alphabetic inferiors. The application can use this feature to automatically access the inferior figures (more legible than scaled figures).

Superscript

Tag: sups

Function: Replaces lining or oldstyle figures with superior figures (primarily for footnote indication), and replaces lowercase letters with superior letters (primarily for abbreviated French titles). The application can use this feature to automatically access the superior figures (more legible than scaled figures) for footnotes, or the user can apply it to Mssr to get the classic form.

Tabular Figures

Tag: tnum

Function: Replaces figure glyphs set on proportional widths with corresponding glyphs set on uniform (tabular) widths. Tabular widths will generally be the default, but this cannot be safely assumed. Of course this feature would not be present in monospaced designs. The user may apply this feature to get oldstyle figures to align vertically in a column.

Subscript

Tag: subs

Function: The "subs" feature may replace a default glyph with a subscript glyph, or it may combine a glyph substitution with positioning adjustments for proper placement. Recommended implementation: First, a single or contextual substitution lookup implements the subscript glyph (GSUB lookup type 1). Then, if the glyph needs repositioning, an application may apply a single adjustment, pair adjustment, or contextual adjustment positioning lookup to modify its position.

Capital Spacing

Tag: cpsp

Function: Globally adjusts inter-glyph spacing for all-capital text. Most typefaces contain capitals and lowercase characters, and the capitals are positioned to work with the lowercase. When capitals are used for words, they need more space between them for legibility and esthetics. This feature would not apply to monospaced designs. Of course the user may want to override this behavior in order to do more pronounced letterspacing for esthetic reasons. The user sets a title in all caps, and the Capital Spacing feature opens the spacing.

Kerning

Tag: kern

Function: Adjusts amount of space between glyphs, generally to provide optically consistent spacing between glyphs. Although a well-designed typeface has consistent inter-glyph spacing overall, some glyph combinations require adjustment for improved legibility. Besides standard adjustment in the horizontal direction, this feature can supply size-dependent kerning data via device tables, "cross-stream" kerning in the Y text direction, and adjustment of glyph placement independent of the advance adjustment. Note that this feature may apply to runs of more than two glyphs, and would not be used in monospaced fonts. Also note that this feature does not apply to text set vertically. The o is shifted closer to the T in the combination "To."

These fonts support the Basic Latin character set. Each font is Unicode™ encoded, and available in d

Tag: Basic Latin

Function: These fonts support the Basic Latin character set. Each font is Unicode™ encoded, and available in different formats. Please review the product information for each font to ensure it will meet your requirements.

SkyFonts loading...