Advertising Script font family


Designed by  Cosimo Lorenzo Pancini in ; ; ;
Andrea Tartarelli in ; ; ;
Matteo Chiti in ; ; ;
Luca Chiti in ; ; ;

Advertising Script is a brush script typeface inspired by a handmade sample drawn by the calligrapher Ross Frederic George and depicted in Speedball 1947 Textbook Manual. Advertising Script has a vintage brush script look, perfect for food packaging, display and logo design and period advertising. The original design has been completely reworked and extended by the Zetafonts Masterclass 2016 Team to provide three lighter weights, a rough and a monoline variant, and to produce an extended character set with open type support for ligatures, alternates, European languages and ending swashes. Advertising Script covers over 40 languages that use the Latin alphabet, with a full range of accents and diacritics. It comes in four weights plus a special monoline weight. Advertising Script makes full use of Open Type ligatures to provide swashes, alternates and a wide array of ligature characters for a more handmade, natural look. Swashes can be accessed through glyph palette or by typing one to six underscores after the letter. Take care: open type features are developed using open type technology, fully compatible with Adobe software and major design softwares and OS, but not supported by every software. Check before buying!

Advertising Script Light

Desktop fonts are designed to be installed on a computer for use with applications. Licensed per user.
Annual web fonts are licensed for a set number of page views.
Annual web fonts are licensed for a set number of page views.
Application licensing allows fonts to be embedded in your software applications. The license may be based on the number of titles or the number of installations.
Electronic Document Fonts can be embedded in an eBook, eMagazine or eNewspaper. Fonts are licensed annually per issue.
Server fonts can be installed on a server and e.g. used by automated processes to create items. A license is per server core CPU per year.
A Digital Ads license allows you to embed web fonts in digital ads, such as ads created in HTML5. These license is based on the number of ad impressions.
Advertising Script


Select technical format and
language support of the font.
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Std / OT TTF

supports at least

21 languages.















Technical details
OpenType outline flavour:
TTF - TrueType-Outlines
Technical font names:
File name: Advertsing Script Light.ttf
Windows menu name: Advertising Script
PostScript name: , AdvertisingScript-Light
PostScript full name: , Advertising Script Light
Catalog number:
168483476
Characters:
423
US$ 78
Add to cart

Features

Languages

Standard Ligatures

Tag: liga

Function: Replaces a sequence of glyphs with a single glyph which is preferred for typographic purposes. This feature covers the ligatures which the designer/manufacturer judges should be used in normal conditions. The glyph for ffl replaces the sequence of glyphs f f l.

Contextual Alternates

Tag: calt

Function: In specified situations, replaces default glyphs with alternate forms which provide better joining behavior. Used in script typefaces which are designed to have some or all of their glyphs join. In Caflisch Script, o is replaced by o.alt2 when followed by an ascending letterform.

Kerning

Tag: kern

Function: Adjusts amount of space between glyphs, generally to provide optically consistent spacing between glyphs. Although a well-designed typeface has consistent inter-glyph spacing overall, some glyph combinations require adjustment for improved legibility. Besides standard adjustment in the horizontal direction, this feature can supply size-dependent kerning data via device tables, "cross-stream" kerning in the Y text direction, and adjustment of glyph placement independent of the advance adjustment. Note that this feature may apply to runs of more than two glyphs, and would not be used in monospaced fonts. Also note that this feature does not apply to text set vertically. The o is shifted closer to the T in the combination "To."

These fonts support the Basic Latin character set. Each font is Unicode™ encoded, and available in d

Tag: Basic Latin

Function: These fonts support the Basic Latin character set. Each font is Unicode™ encoded, and available in different formats. Please review the product information for each font to ensure it will meet your requirements.