Branding font family
Designed by Luciano Vergara
Daniel Hernández
Latinotype Team
Alfonso García
Branding, a modern typeface for modern needs! Branding, especially designed for meeting contemporary aesthetic and functional needs, is the interpretation of a modern typeface from the designer’s own perspective. This typeface encapsulates a wide range of nuances and combines, seemingly, opposite elements such as technology and friendly rounded shapes. In addition, alternative characters make Branding an ideal tool for both graphics designers and art directors. Branding is a sans-serif spurless typeface with a medium-large x-height, slightly wider horizontal proportions, straight curves and convex terminals. This font is well-suited for logotypes, isotypes, short text, etc. Branding comes in 7 weights—ranging from Thin to Black—with matching italics and includes a set of 544 characters that supports 128 different languages. European accents, old style numbers and multiple alternates are also included.
Branding Black
Desktop fonts are designed to
be installed on a computer for
use with applications.
Licensed per user.
Annual web fonts are licensed for a set number of page views.
Annual web fonts are licensed
for a set number of page views.
Application licensing allows fonts to be embedded in your software applications. The license may be based on the number of titles or the number of installations.
Electronic Document Fonts can be
embedded in an eBook, eMagazine or
eNewspaper. Fonts are licensed
annually per issue.
Server fonts can be installed on
a server and e.g. used by automated
processes to create items.
A license is per server core CPU per year.
A Digital Ads license allows you to embed web fonts in digital ads, such as ads created in HTML5. These license is based on the number of ad impressions.
Branding
Select technical format and
language support of the font.
language support of the font.
Technical details
OpenType outline flavour:
CFF - PostScript-Outlines
Technical font names:
File name: Branding-Black.otf
Windows menu name: Branding Black
PostScript name: , Branding-Black
PostScript full name: , Branding-Black
Windows menu name: Branding Black
PostScript name: , Branding-Black
PostScript full name: , Branding-Black
Catalog number:
167481997
Characters:
546