HoTom™ font family

Designed by  Thomas Hofmann in 1994

Slab Serif Fonts


Many typeface catalogs, including our own, group all serif typefaces together under one umbrella-category. But in truth, there are many different kinds of serifs, e.g., Renaissance serifs, baroque serifs, unbracketed modern serifs, Latin serifs, wedge serifs, etc. One of the most popular styles of seriffed letter, especially for display type, remains the slab serif.
The slab serif is a genre of letterforms that has been in use for almost 200 years. Throughout this time, many different sub-styles and groups have come in and out of use. The following Font Feature discusses five categories of slab serifs that may be found in the Linotype library. For our sake, we will call these categories Clarendons, Contemporary Text Faces, Classic Text Faces, Standard-Bearers, and Massive Display Examples.

How did slab serif types come about?

During the early 19th century, especially in Britain, letter drawers began creating thicker versions of letterforms common in European printing during the 18th century, e.g., the types of the Fourniers, Giambattista Bodoni, or the Didots. These new letter styles began to appear throughout British society. Artists, artisans, printers, and typefounders … they all would come to embrace these new ideas. In the realm of typefounding, these faces came to represent the age of industrialization, and also the beginnings of advertising. This also marked the birth hour for typefaces that would be marketed by their makers for “display” use. Quite common today!
As far as the typefaces go, the first examples seem to have been all-caps alphabets; faces with lowercase letters would come a bit later. In the UK, many of these early slab serifs were called “Egyptians,” even though they had very little to do with Egypt. Enthusiasm in Western Europe was quite high during this time period; Napoleon and his army had faced off against the British there, and hieroglyphics were in the process of decipherment. Perhaps the naming of typefaces as “Egyptian” had something to do with this popularity.
More related documents:
Font Designer: Thomas Hofmann
Fonts by Inspiration: Serif Fonts


Desktop fonts are designed to be installed on a computer for use with applications. Licensed per computer.
Web fonts are used with the CSS @font-face rule. They are licensed for a set number of page views with no time limitation.
Web fonts are used with the CSS rule @font-face used. The license has no time limit.
Mobile App Fonts can be embedded in your mobile application. Each app requires a separate license. The license is based on the number of app installations.
Electronic Publication Fonts can be embedded in an eBook, eMagazine or eNewspaper. Fonts are licensed per issue.
Server fonts can be installed on a server and e.g. used by automated processes to create items. A license is per server core CPU per year.
You can use this type of license to embed web fonts in digital ads, such as ads created in HTML5. The licenses are valid for a specific number of ad impressions without time limit.

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HoTom™ Regular

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