Ayita is a new sans serif design by Jim Ford and Steve Matteson. Ayita is a Cherokee name which translates to first in dance" and recalls the rhythm and flow of this new typeface. Originally conceived as an upright italic design, Ayita remains contemporary, friendly and hard working. The open shapes render faithfully at small point sizes and on device screens while the compact design allows more characters per line for headlines. Ayita is a useful design for a wide variety of uses including interfaces, spreadsheets, greeting cards and banners."