Ray Cruz’s philosophy is “Learn by Doing.” This is emphasized to his lettering students, and practiced throughout his career. After graduating from New York City’s High School of Art & Design, Ray continued to hone his craft by working in several of New York’s top custom lettering studios. The more he drew letters, the better he got. His expertise in custom lettering and typographic design has brought him notoriety from ad agencies, publishers, and firms specializing in package design and corporate identity. In the 1980s, Ray was commissioned to produce several corporate typefaces and logos for the US Postal Service, which can still be seen on mail delivery trucks today.
As the Type Director at Young & Rubicam advertising agency, Ray’s eye scans every print ad to assure typographic quality. Custom lettering, type design, and typographic consultation are also among some of the services he provides to this well–known ad agency.
Ray has received over 30 graphic and type design awards for his work. He is a member of the Type Directors Club, the Society of Typographic Aficionados (SoTA) and the Association Typographique Internationale (ATypI).