typo[media] 2000: Links to Minds – June 9, 2000

Interactive congress sets standards and takes participants on a journey through the world of typography and typestyles in the media o Participants and speakers from all over the world

typo[media] has become internationally established as a professional event. The central theme of previous and future events – Type in the Media – reflects the rapid development of our information and communication society.More and more people communicate with the help of digital media. PCs and the Internet are advancing the popularity of typestyles and typography to unimagined dimensions. To the same degree, knowledge of the design and handling of typefaces and their significance must be imparted to broad groups in a diverse and interdisciplinary manner. typo [media ] gives interested members of the television, print, Internet, media, design, advertising and marketing sectors a platform for exchanging opinions and information with high-calibre experts.

The numerous highlights of typo[media]
Typefaces are not just tools of graphic design, but rather primarily also a significant cultural asset. typo [media ] has set standards in this regard by uniting font design, aesthetics and technical functionality. At typo [media ]97, font designer Adrian Frutiger presented the Linotype Univers™ family of fonts – as a kind of highpoint of his life’s work. At typo [media ]98, the "old master" of calligraphy Hermann Zapf presented Zapfino™, an ensemble of fonts of calligraphic character sets that makes the high art of calligraphy available to computers for the first time.

Frutiger and Zapf are the top font designers of this century.typo [media ] brought both personalities together with a young,active audience that proved to be highly enthusiastic.In this way,not only designers,but also advertising,communications and marketing professionals were inspired to tackle the subject of typography more consciously and intensively.In the year 2000,renowned Swiss font designer Hans Eduard Meier will bepresenting his new Linotype Syntax™ – a font family that can be considered a centennial work.

The speakers will include not only font designers, but also famous graphic designers like Martin Venetzky, April Greiman and the Netherlands’ Irma Boom.They will be joined by other world-class professionals,such as poster design expert Prof. Niklaus Troxler of Switzerland, and Helmut Schmid of Germany, a successful designer who has been living in Japan for many years. However, typo [media ] does not draw its strength from big names alone, but most of all from interesting, international participants who would not otherwise appear anywhere else in Europe. Insider tips include: Roxanne Jubert, a design author who writes masterful publications on experimental design, Claudius Lazzeroni from the second-generation ImStall Internet agency in Berlin, or Internet agency boss Roland Fesenmayr from Virtual Identity AG in Freiburg. One highlight is the presentation by Xerox developer Jaan Noolandi, who will be reporting from the laboratories of the PARC research centre near Los Angeles. Noolandi is a key figure in a development of the century,namely "electronic paper".

The roughly 20 presentations spread over three days will be supplemented by discussion sessions on subjects such as the future of digital communication with New York-based Internet trend scout Florian Peter, among others, and nearly a dozen workshops and exhibitions. There will also be attractive evening events for participants to give them sufficient opportunity to talk to the speakers and organisers.

Innovative artist projects integrate the public
The "typo[media]2000 – Type in the Media" congress also sets new standards in presentation. Innovative projects involving artists and young designers actively integrate Gutenberg’s home town of Mainz into the congress. The artist Guido Ludes created together with Hendrik Doss, Fiona Léus and David Weisenborn 11 experimental, one-hour films that give a typo-specific tour of Mainz. The Gutenberg Museum, printing shop, street scenes, newspaper printing and many other impressions bring the typographic image of the city to life.

A second team of designers will be creating the auditorium and stage decorations. The goal is to "establish a link between the latest developments in the new media and the traditional values of typographic culture", explains team spokesman Sebastian Cremer. Against this backdrop, a visual look was developed for the interior design of the congress that supplements the existing campaign in the print media and on the Internet.

The primary design element is a network of arcs with odes ("links"),in which typographic character fragments from different historical and contemporary contexts are embedded. On the stage, various presentation surfaces will be complemented by transparent webs of material hung in offset fashion to add depth to the room. The webs are given a specific color mood that corresponds to the situation on the stage (presentation, moderated event,discussion). A modular podium structure and a video trailer that announces the different speakers and programmes round out the stage design.

This design will be extended into the auditorium and the foyer of the Rheingoldhalle Conference Centre by installing various flags. In this way, there will be visual reminders everywhere throughout the three-day congress that represent the link between people, the media and Gutenberg’s Mainz (true to the motto "links tu:mainz").The typo [media ]2000 project group comprised students from the Design Department of Wiesbaden Technical College. Professors Christine Wagner, Ralf Höller and Guido Ludes handled general management.

typo[media]2000 in Gutenberg’s home town
It is no coincidence that typo [media ]2000 is being held in Mainz in programme of the City of Mainz. The organiser, Linotype Library, would like to pay tribute in this way to the traditional city’s most famous citizen. Johannes Gutenberg changed the world by inventing movable type. The Renaissance, the Age of Enlightenment, democracy, education, science and many other disciplines owe their unfettered development to Gutenberg’s invention. His efforts to create a technical communications system to mechanise writing in fact led to the magnificent &Mac221;art of communication&Mac220;. The elimination of information monopolies by desktop publishing in the 1980s and the Internet in the 1990s follows on directly from these achievements. With its theme &Mac221;Links to Minds &Mac220;,typo [media ]establishes links: Johannes Gutenberg and his &Mac221;spirit &Mac220;will accompany the event and surely trigger enthusiasm that goes far beyond the small circle of experts. These modern times are marked by the cultural tradition of graphic, visual and multi-media art!

typo[media]2000:The congress at a glance
Rheingoldhalle Conference Centre, Mainz
21 to 23 June 2000
www.typomedia.com or telephone +49 (0)6172-484432
To define the current status of type, typography and visual communication in the age of digital media and the internet
Year-long celebration of the 600th birthday of Johannes Gutenberg,organised by the City of Mainz and many private sponsors.
Linotype GmbH, Bad Homburg, a subsidiary of Heidelberger Druckmaschinen AG
Professionals from all over the world, from the fields of design, marketing, advertising, commerce, banking, industry, publishing, media and printing, as well as technical colleges and universities.
Congress languages:
German,English (simultaneous interpreting)
In addition to the congress programme,there will be more than two dozen exhibitions and workshops on various subjects. The highlight is the award ceremony for the winners of the 3rd Digital Type Design Contest.
AGD (Allianz Deutscher Grafik-Designer), Bundesverband Druck, Büchergilde, columnum media services, Desktop Dialog, Deutscher Drucker, Deutscher Multimedia Verband, FontShop Berlin, Form – Zeitschrift für Gestaltung, Heidelberger Druckmaschinen AG, Industriegewerkschaft Medien, Interactive Network Informationssysteme, KOPP Fachbuch-und Medienversand, LucasFonts,M-Druck Roland Minks GmbH, Novum – Forum für Kommunikationsdesign, Org Team (Apple Computer Partner), Page – Kreatives Mediendesign, Publishing und Trends, Photoalto S.A., Publishing Praxis, Rat fur Formgebung, URW++, Varus Verlag, Verlag Hermann Schmidt, Zanders Feinpapiere AG
Project Team:
Friedrich Friedl, Otmar Hoefer, Bernhard Hofmacher, Karin Schmidt-Friderichs, Bruno Steinert, Andreas Weber
Willi Mohrbacher, Wolfgang Nelke, Simone Wolf
Leonardi Wollein, Berlin
Student project group:
Sebastian Cremer, Martin Iselt, Sandra Minden,
Judith Mittnacht, Füsun Türetken and Stefanie Weber
Professors Christine Wagner, Ralf Höller and Guido Ludes

Linotype GmbH – a subsidiary of the Heidelberg Group – offers one of the largest font libraries of original-cut typefaces using today’s state of the art technology.
To date there are more than 4700 PostScript and TrueType fonts available for Mac and PC and the Linotype FontExplorer, on CD or on the Internet, makes them accessible anytime, anywhere.
This press release is available as pdf file. Please download:
English version (147,8 kb)
German version (183,2 kb)