Typesetting is dead. Long live type. – June 13, 2002

Typesetting is dead. Long live type.

Bad Homburg, June 13th 2002 – An extraordinary thing has happened. Since the typesetting industry all but disappeared as a definable service within the printing industry, the demand for type has grown to unprecedented levels. It is less expensive, it is certainly more accessible (most of us have at least a 100 or so fonts on our own desktops) and the requirement for variety and diversity has never been higher. Type plays a critical role in a world awash with messages and communication by giving companies and publications an instant recognition factor in their material, in print or on screen.

Linotype Library bears one of the printing industry’s most famous and enduring brand names. As well as the company’s founder inventing the Linotype Linecasting machine that effectively established the modern newspaper industry, Linotype consistently led the innovative developments that still characterise the pre-press end of the printing industry. One of the milestones was Linotype’s partnering with Apple and Adobe to develop PostScript as the medium that has so changed the printing process from concept to paper.

But the constant in Linotype’s history has been the development of quality typefaces to feed the developing need for distinctive graphic design across the century. Linotype’s business is now solely type. Designing and manufacturing fonts for every conceivable application. From its headquarters in Bad Homburg, Germany, Linotype supplies professional graphic artists, printers and newspapers with more than 10,000 fonts every month. Its library of more than 5,200 different typefaces contains many of the world’s most important designs such as Helvetica™, Univers™ and Palatino™. A large part of Linotype’s business is licensing these typefaces and hundreds more to printer and RIP and other display manufacturers around the world, to ensure the consistency and integrity of the original designs, regardless of the output unit.

But significantly, Linotype is constantly bringing the work of new type designers to the market. During the last two years alone, Linotype Library has introduced more new typefaces than in the entirety of its first half century in existence. Each of them engineered to the highest quality, using the latest technology and available through Linotype’s unique Font Explorer™ system (www.linotypelibrary.com). Linotype may not be in the linecasting business any longer, but it still leads the world in type.

Further information, plus examples of applications for fonts, can be found on the internet at www.linotypelibrary.com.

If you would like a demo CD for trying out some of the fonts, just let us know.

Linotype GmbH – a member of the Heidelberg Group. It offers state-of-the-art font technology and one of the world’s largest libraries of original fonts. Over 5,500 PostScript and TrueType fonts are currently available for Mac and PC. Linotype FontExplorer, a specially developed browser and navigation system, supports rapid font selection. All fonts are on CD, and are also available online for instant ordering and downloading.

The new Linotype Font Identifier is a patented system for rapid identification of individual fonts. Guiding the user through a simple sequence of questions, the Linotype Font Identifier pinpoints that unknown font fast. This useful tool is available free of charge on the internet at www.linotypelibrary.com.
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