Type Gallery – Linotype Franosch

Font Designer: Max Franosch, 2002
Max Franosch about the font Linotype Franosch™:
Linotype Franosch is a three weight display typeface designed by artist/graphic designer Max Franosch. Around the time of making the initial sketches, I was looking a lot at Arabic newspaper and magazine headlines – I was drawn to their bold and very ‘graphic’ type. A common feature was the ‘floating’ dots which added a rhythmic quality to the text. This came to influence the use of dots in Linotype Franosch. Apart from this influence, Franosch also has a very clean and futuristic feel to it, due mainly to the highly geometric nature of the characters and the uniform stroke weight.

It was my intention to make this font follow strict mathematical rules as regards to construction and placement of the characters. The Bold weight (which was designed first) is drawn on a square grid made up of 25 square ‘units’. Then I designed the Light version, which has exactly half the stroke weight of the Bold. After finishing drawing this weight, I thought why not make a final weight that would stand in between the Light and Bold. So, the ratio from Bold to Medium to Light is 1 : 0.75 : 0.5. Click here to see a diagram of this .

The standard space between letters is one unit. However some kerning pairs take half a unit and no units. Click here to see a diagram of this . The kerning of the font was quite time consuming as I checked and kerned more or less each possible combination manually (in order to make sure each character snapped to a grid line) as opposed to using Fontographer’s auto kern function.
As there are no lower case characters in this typeface I had to make sure that regardless of whether upper or lower case was typed on the keyboard, the font will still utilise the same intended kerning pairs, eg: TA kerns -100, so the same value also applies to ‘Ta’, ‘ta’ and ‘tA’.

Because of how the em square is divided leading values can be chosen to correspond with the previously explained ‘unit system’. Click here to see a diagram of this .
For example if the leading value is the same as the point size (eg: 10/10): you will have a line space equal to the height of the characters. Click here to see a diagram of this .

If the leading is 60% of the point size (eg: 10/6): you will have a line space equal to one unit – the same space as between letters. Click here to see a diagram of this .

If the leading is 50% of the point size (eg: 10/5): you will have no line space – letters joining each other from line to line. Click here to see a diagram of this .

There is no specific intended usage for this typeface. However, I could see it working well when used sparingly in large sizes for just a few words. Longer texts have a dense pattern-like texture, when set with the leading at 60% of the point size – this can be used to good effect. But most importantly: enjoy using Linotype Franosch!”

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