Asphalt™ font family
Designed by Gareth Hague
Asperity, Asphalt and Aspic, were designed for Another magazine issues 18 and 19, A typeface in three versions, Hard, Soft and Script, three typefaces with the same character shape, where hard is angular, Soft is brushlike, and Script a painted-ish connected design. For Asphalt, Aspic's brushy forms are connected into an expressive, striking script typeface. It has a feeling of having been painted by a sign writer, with a brush dipped in too much paint as it has a gloopy, fluid but still readable, quality. Signwriting is seemingly a dying craft, but as with other crafts outmoded by technology or the needs of speed and cheapness of delivery, it is highly revered. At its best it is hugely skilful, quirky, idiosyncratic and expressive. It can occasionally be naive and amateurish, but that’s good too. In a retail environment of familiar brands, any opportunity for individual expression should be cherished.
Asphalt Medium
Desktop fonts are designed to
be installed on a computer for
use with applications.
Licensed per user.
Annual web fonts are licensed for a set number of page views.
Annual web fonts are licensed
for a set number of page views.
Application licensing allows fonts to be embedded in your software applications. The license may be based on the number of titles or the number of installations.
Electronic Document Fonts can be
embedded in an eBook, eMagazine or
eNewspaper. Fonts are licensed
annually per issue.
Server fonts can be installed on
a server and e.g. used by automated
processes to create items.
A license is per server core CPU per year.
A Digital Ads license allows you to embed web fonts in digital ads, such as ads created in HTML5. These license is based on the number of ad impressions.
Asphalt
Select technical format and
language support of the font.
language support of the font.
Technical details
OpenType outline flavour:
CFF - PostScript-Outlines
Technical font names:
File name: Asphalt-Medium.otf
Windows menu name: Asphalt
PostScript name: , Asphalt-Medium
PostScript full name: , Asphalt-Medium
Windows menu name: Asphalt
PostScript name: , Asphalt-Medium
PostScript full name: , Asphalt-Medium
Catalog number:
167463352
Characters:
257