ITC Scram Gravy™ font family
Designed by Nick Curtis in 2002
The 1928 logotype for Sertal Toiletries consisted of a stylized woman's head, a very snaky S, and five fine, fat deco caps spelling out the rest of the brand name. From these five clues, designer Nick Curtis divined the rules" of the typeface and drew a complete alphabet, including a lower case. The result: ITC Scram Gravy.
The finished product could be described as Bodoni on steroids. Tight curls in characters like the 'm,' 'r' and 'y' soften the lower case and give the design a light-hearted flavor.
ITC Scram Gravy takes its name from one of many running gags in the screwball comic strip "Smokey Stover," which had folks alternately splitting their sides and scratching their heads from 1935 to 1973. Those familiar with Bill Holman's strip will recall Smokey's car, the Foomobile, and one of his famous nonsense declarations: "No foo-ling, that scram gravy ain't wavy.""
The finished product could be described as Bodoni on steroids. Tight curls in characters like the 'm,' 'r' and 'y' soften the lower case and give the design a light-hearted flavor.
ITC Scram Gravy takes its name from one of many running gags in the screwball comic strip "Smokey Stover," which had folks alternately splitting their sides and scratching their heads from 1935 to 1973. Those familiar with Bill Holman's strip will recall Smokey's car, the Foomobile, and one of his famous nonsense declarations: "No foo-ling, that scram gravy ain't wavy.""
ITC Scram Gravy Regular
Desktop fonts are designed to
be installed on a computer for
use with applications.
Licensed per user.
Pay-as-you-go web fonts are licensed for a set number of page views.
Web fonts are used with the CSS
rule @font-face used. The license
has no time limit.
Application licensing allows fonts to be embedded in your software applications. The license may be based on the number of titles or the number of installations.
Electronic Publication Fonts can be
embedded in an eBook, eMagazine or
eNewspaper. Fonts are licensed per issue.
Server fonts can be installed on
a server and e.g. used by automated
processes to create items.
A license is per server core CPU per year.
A Digital Ads license allows you to embed web fonts in digital ads, such as ads created in HTML5. These license is based on the number of ad impressions.
ITC Scram Gravy
Select technical format and
language support of the font.
language support of the font.
Technical details
Digital data from:
OpenType outline flavour:
CFF - PostScript-Outlines
Technical font names:
File name: ScramGravyITCStd.otf
Windows menu name: Scram Gravy ITC Std
PostScript name: , ScramGravyITCStd
PostScript full name: , ScramGravyITCStd
Windows menu name: Scram Gravy ITC Std
PostScript name: , ScramGravyITCStd
PostScript full name: , ScramGravyITCStd
Catalog number:
16783608
Characters:
253
