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Fluidum™ font family
Designed by Alessandro Butti in 1951
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Aldo Novarese designed the Fluidum typeface in 1951. As its name implies, the design is very fluid. This high contrast script face curls and twists across the line. It is sort of a cross between Giambattista Bodoni's cursive letters, and Aldo Novarese's later, heavier designs, like
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