Trade Gothic® font family


Designed by  Jackson Burke in 1948
The first cuts of Trade Gothic were designed by Jackson Burke in 1948. He continued to work on further weights and styles until 1960 while he was director of type development for Mergenthaler-Linotype in the USA. Trade Gothic does not display as much unifying family structure as other popular sans serif font families, but this dissonance adds a bit of earthy naturalism to its appeal. Trade Gothic is often seen in advertising and multimedia in combination with roman text fonts, and the condensed versions are popular in the newspaper industry for headlines.

Trade Gothic Bold Condensed #20 Oblique

Desktop fonts are designed to
be installed on a computer for
use with applications.
Licensed per user.
Pay-as-you-go web fonts are licensed for a set number of page views.
Application licensing allows fonts to be embedded in your software applications. The license may be based on the number of titles or the number of installations.
Electronic Document Fonts can be
embedded in an eBook, eMagazine or
eNewspaper. Fonts are licensed
annually per issue.
Server fonts can be installed on
a server and e.g. used by automated
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A license is per server core CPU per year.
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on which the font will be installed.
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Further information
Select the number of electronic documents
you intend to embed the font in.
Each license is valid for one issue for a year.
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CPUs of the servers on which
the font will be installed.
A license has a term of 1 year.
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number of monthly page views
anticipated. The license has no time
limit and does not need to be replaced.
You only pay for additional page views
if your site gets more traffic than expected.
Please select the desired number of ad impressions. We’ll let
you know when you’re running low.
Select technical format and
language support of the font.
Select the language support of
the font: W1G (98 languages),
COM (56 languages),
PRO (33 languages) or
STD (21 languages).
Language versions the web font is
available in. These differ in contained
characters and file size. You get all
available versions with your license.
You will receive all available versions
with your web font license.
Test-drive Trade Gothic® Bold Condensed #20 Oblique in Typecast.

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Fonts

Desktop

Web

Digital Ads

Electronic Doc
Desktop fonts are designed to be installed on a computer for use with applications. Licensed per user.
Pay-as-you-go web fonts are licensed for a set number of page views.
Web fonts are used with the CSS rule @font-face used. The license has no time limit.
Application licensing allows fonts to be embedded in your software applications. The license may be based on the number of titles or the number of installations.
Electronic Document Fonts can be embedded in an eBook, eMagazine or eNewspaper. Fonts are licensed annually per issue.
Server fonts can be installed on a server and e.g. used by automated processes to create items. A license is per server core CPU per year.
A Digital Ads license allows you to embed web fonts in digital ads, such as ads created in HTML5. These license is based on the number of ad impressions.
Trade Gothic


Select technical format and
language support of the font.
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Std / OT CFF

supports at least

21 languages.















Technical details
OpenType outline flavour:
CFF - PostScript-Outlines
Technical font names:
File name: TradeGothicLTStd-BdCn20Obl.otf
Windows menu name: Trade Gothic LT Std Cn
PostScript name: , TradeGothicLTStd-BdCn20Obl
PostScript full name: , Trade Gothic LT Std Bold Condensed No. 20 Oblique
Catalog number:
167444656
Characters:
259
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Features

Languages

Fractions

Tag: frac

Function: Replaces figures separated by a slash with 'common' (diagonal) fractions. The user enters 3/4 in a recipe and gets the threequarters fraction.

Standard Ligatures

Tag: liga

Function: Replaces a sequence of glyphs with a single glyph which is preferred for typographic purposes. This feature covers the ligatures which the designer/manufacturer judges should be used in normal conditions. The glyph for ffl replaces the sequence of glyphs f f l.

Ordinals

Tag: ordn

Function: Replaces default alphabetic glyphs with the corresponding ordinal forms for use after figures. One exception to the follows-a-figure rule is the numero character (U+2116), which is actually a ligature substitution, but is best accessed through this feature. The user applies this feature to turn 2.o into 2.o (abbreviation for secundo).

Superscript

Tag: sups

Function: Replaces lining or oldstyle figures with superior figures (primarily for footnote indication), and replaces lowercase letters with superior letters (primarily for abbreviated French titles). The application can use this feature to automatically access the superior figures (more legible than scaled figures) for footnotes, or the user can apply it to Mssr to get the classic form.

Kerning

Tag: kern

Function: Adjusts amount of space between glyphs, generally to provide optically consistent spacing between glyphs. Although a well-designed typeface has consistent inter-glyph spacing overall, some glyph combinations require adjustment for improved legibility. Besides standard adjustment in the horizontal direction, this feature can supply size-dependent kerning data via device tables, "cross-stream" kerning in the Y text direction, and adjustment of glyph placement independent of the advance adjustment. Note that this feature may apply to runs of more than two glyphs, and would not be used in monospaced fonts. Also note that this feature does not apply to text set vertically. The o is shifted closer to the T in the combination "To."

These fonts support the Basic Latin character set. Each font is Unicode™ encoded, and available in d

Tag: Basic Latin

Function: These fonts support the Basic Latin character set. Each font is Unicode™ encoded, and available in different formats. Please review the product information for each font to ensure it will meet your requirements.

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