Avenir® font family


Designed by  Adrian Frutiger in 1988
Adrian Frutiger designed Avenir™ in 1988, after years of having an interest in sans serif typefaces. In an interview with Linotype, he said he felt an obligation to design a linear sans in the tradition of Erbar and Futura, but to also make use of the experience and stylistic developments of the twentieth century. The word Avenir means 'future' in French and hints that the typeface owes some of its interpretation to Futura. But unlike Futura, Avenir is not purely geometric; it has vertical strokes that are thicker than the horizontals, an """"o"""" that is not a perfect circle, and shortened ascenders. These nuances aid in legibility and give Avenir a harmonious and sensible appearance for both texts and headlines. In 2004 Adrian Frutiger and the type director of Linotype GmbH Akira Kobayashi reworked the Avenir and created the Avenir Next for the Platinum Collection.

Avenir 35 Light

Desktop fonts are designed to be installed on a computer for use with applications. Licensed per computer.
Pay-as-you-go web fonts are licensed for a set number of page views.
Web fonts are used with the CSS rule @font-face used. The license has no time limit.
Application licensing allows fonts to be embedded in your software applications. The license may be based on the number of titles or the number of installations.
Electronic Publication Fonts can be embedded in an eBook, eMagazine or eNewspaper. Fonts are licensed per issue.
Server fonts can be installed on a server and e.g. used by automated processes to create items. A license is per server core CPU per year.
A Digital Ads license allows you to embed web fonts in digital ads, such as ads created in HTML5. These license is based on the number of ad impressions.
Avenir


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