Serpentine™ font family
Designed by Dick Jensen in 1972
Serpentine" is a greenish rock that sometimes resembles a serpent's skin, and is often used as a decorative stone in architecture. Though this font doesn't seem at all snaky or sinuous, it does have an architectural, stone-like solidity. The subtle, almost non-existent curves and semi-serifs keep it from being too stern or cold. Although the underlying strokes of each weight are similar, the six members of the Serpentine font family all present their own individual personalities. Serpentine Light lends itself well to text for onscreen displays, for instance, while the numbers from typeface's heavier weights are seen around the world on soccer jerseys! Additionally, the oblique styles convey a streamlined sense of speed, furthermore lending Serpentine well to sport and athletic applications (especially the faster, high-speed varieties).
Because of its 1970s pedigree, Serpentine has come to be known as a genuine "retro" face. This makes the typeface even more appropriate for display usage, in applications such as logo design, magazine headlines, and party flyers.
If you like Serpentine, check out the following similar fonts in the Linotype portfolio:
Copperplate Gothic (similar serifs)
Eurostile (similar width)
Princetown (another "athletic" font)
Insignia (similar "techno" feeling)"
be installed on a computer for
use with applications.
Licensed per computer.
@font-face rule. They are licensed
for a set number of page views with
no time limitation.
embedded in an eBook, eMagazine or
eNewspaper. Fonts are licensed per issue.
a server and e.g. used by automated
processes to create items.
A license is per server core CPU per year.
on which the font will be installed.
that you can use over time. We’ll let
you know when you’re running low.
installations you want to license.
Some mobile app fonts allow an
unlimited number of installations.
you intend to embed the font in. Each license
is valid for one issue for the life of that issue.
CPUs of the servers on which
the font will be installed.
A license has a term of 1 year.
number of monthly page views
anticipated. The license has no time
limit and does not need to be replaced.
You only pay for additional page views
if your site gets more traffic than expected.
language support of the font.
the font: W1G (98 languages),
COM (56 languages),
PRO (33 languages) or
STD (21 languages).
available in. These differ in contained
characters and file size. You get all
available versions with your license.
Typecast is a web-based tool to create visual
and semantic designs. Check for readability,
rendering and beauty then share a working
prototype of your design.
Tip: Add fonts to your Favorites, then test your custom selection in Typecast!
Std / OT CFF
supports at least
Windows menu name: Serpentine Std Medium
PostScript name: SerpentineStd-Medium
PostScript full name: Serpentine Std Medium
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