Isaac Moore

English designer Isaac Moore created the font Baskerville Old Face in 1768. Baskerville Old Face is based on one developed by the renowned 18th-century typographer John Baskerville. Tell-tale differences, including the characteristic squarish curves in the capital C and G, identify it as the version first issued by the Fry type foundry, established by the Fry family after they succeeded in the chocolate business.

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