Caravan™ famille de polices

Caravan™ Borders #1 (Linotype Originals) Plus de détails ... Ajouter au panier Prix à partir de: 26,00 US$

Caravan™ Borders #2 (Linotype Originals) Plus de détails ... Ajouter au panier Prix à partir de: 26,00 US$

Caravan™ Borders #3 (Linotype Originals) Plus de détails ... Ajouter au panier Prix à partir de: 26,00 US$

Caravan™ Borders #4 (Linotype Originals) Plus de détails ... Ajouter au panier Prix à partir de: 26,00 US$

Caravan™ Complete Family Value Pack (Linotype Originals) Plus de détails ... Ajouter au panier Prix à partir de: 99,00 US$

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In Layout in Advertising, published in October 1928, W. A. Dwiggins pointedly left sans serifs out of his survey of advertising typefaces. Gothic the newspaper standby in its various manifestations has little to commend it, he wrote, except simplicity; it is not overly legible, it has no grace. Gothic capitals are indispensable, but there are no good Gothic capitals. The typefounders will do a service to advertising if they will [...]

Mergenthaler was so confident in Dwiggins’ potential as a type designer that in May 1929 they signed him to an exclusive contract (at $ 2500 per year) months before his sans serif was completed. The company wanted to snatch him away from potential rivals such as American Type Founders, Barnhart Brothers & Spindler and Continental Typefounders, all of whom had expressed an interest in commissioning type from him. The National Display Alphabet Co., makers of Innes Alphabets – alphabets [...]

Dwiggins’ decision to get out of advertising had been building for six or seven years. In March 1922 he found himself unable to complete a job for his friend Carl Purington Rollins, printer to Yale University. “I am really puzzled to know what has bitten me, some kind of stage-fright, or else I am nicked for the time being in my inventive faculties. Other work has gone sour in the same manner.” The problem was not stage-fright but adult-onset diabetes, the same disease that [...]

Caravan, créée en 1938 par William Addison Dwiggins, se compose d'une grande diversité d'ornements. Il a basé les formes des ornements sur les mêmes lignes et courbes qu'Electra, une autre de ses polices. Il souhaitait donner aux imprimeurs et graphistes la possibilité de combiner deux fontes afin d'obtenir un résultat d'ensemble plus attractif et impressionnant. Caravan est fréquemment utilisée pour la publicité de la presse écrite. Par ailleurs, elle peut être facilement associée à d'autres fontes du même créateur.