Veto
The underlying intention in the case of Veto® was to create a new and original sans serif font. For example, the lower case Veto letters are of normal width, while the upper case letters are quite clearly much narrower in proportion. This is because Marco Ganz considers that if miniscule letters are too narrow they are difficult to read (see Rotis®) while majescules that are too wide not only have an outmoded effect but take up too much space (see Helvetica®).
Which font
[...]Marco Ganz. Born in Zürich in 1961. Attended Zürich School of Design, completed graphic design apprenticeship, established own graphic design studio in 1983. Designed Mano®, a script-like text face. Worked as graphic designer in New York from 1987 to 1989, then returned to Zürich. Designed Veto® sans-serif type family. Won national design prizes in 1990 and 1996. Independent artist since 1993, regular exhibitions since 1997, of which 5 solo exhibitions at Galerie Brigitte Weiss, Zürich.
[...]Veto® owes the way its letters remain open to Frutiger®. When you compare Univers® to Frutiger, you see that, for want of a better expression, Frutiger uses less “raw material,” meaning shorter lines, to create the alphabet.
Adrian Frutiger’s milestones Univers (1957) and Frutiger (1976) in comparison with the 20 year younger Veto (1994).
If you then compare the typesets of Frutiger and Veto, you’ll see a similar change: by eliminating many small forms, Veto has moved to the
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L'apesanteur est la devise de l'économie et de la culture numériques modernes : une communication efficace et l'absence d'encombrement matériel permettent une mobilité optimale et une adaptation aux changements rapides. Ces principes s'appliquent à la fonte Veto, créée par le graphiste suisse Marco Ganz. Dynamique, fonctionnelle et libre de tout passé, Veto est sans fioriture et possède tout ce qui permet à une fonte de convenir à tous les usages. Les graisses de type maigre et normal conviennent aux corps de texte, les italiques sont lisibles, et les graisses de type gras constituent, entre autres, des fontes d'affichage saisissantes.
