Art Deco Value Pack

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Art Deco Value PackThe Art Deco Value Pack contains a unique mix of five art nouveau and decorative type styles evocative of the roaring 20s. The first font, Arnold Boecklin, first appeared in 1904, and is made up of floral, curvilinear forms that look right at home in Brussels, Paris, or Vienna. Although this font was originally a hallmark of Jugendstil book design, today it mostly reminds people of "the good old days." Auriol Black is based on a classic early 20th Century Frence display face, Auriol (Hector Guimard used Auriol as the starting point for his Paris Metro entrance designs). Auriol Black appeared on the contemporary font market in 1979, and was designed by Matthew Carter. ITC Benguiat is an eponymous typeface from New York designer Ed Benguiat. At first glance, it seems to be strictly an Art Nouveau design, but a closer look reveals slight curves to its diagonals and crossbars, where straight strokes would be expected. These details give ITC Benguiat its distinct personality. Tom Carnase designed ITC Manhattan in 1970. This display typeface, seen the world over in restaurant design, is identifiable through its extreme thick-thin contrast. This repetition creates a musical-like rhythm that reminds the viewer of the great jazz hits of the 1920s, and of contemporary Broadway musicals. Phill Grimshaw designed ITC Rennie Mackintosh in 1996. The result of collaboration between ITC and the Glasgow School of Art in Scotland, its forms are based on the lettering of the famous Scottish designer and architect Charles Rennie Mackintosh. Very close in style to Mackintosh's actual work, the light weight of this type family was developed for legibility at smaller point sizes. ITC Rennie Mackintosh is a good choice for packaging, advertising, and graphic design that need an art nouveau period flair.

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