In Layout in Advertising, published in October 1928, W. A. Dwiggins pointedly left sans serifs out of his survey of advertising typefaces. Gothic the newspaper standby in its various manifestations has little to commend it, he wrote, except simplicity; it is not overly legible, it has no grace. Gothic capitals are indispensable, but there are no good Gothic capitals. The typefounders will do a service to advertising if they will provide a Gothic of good design. In February 1929, Harry Gage, [...]
William A. Dwiggins – born 19. 6. 1880 in Martinsville, USA, died 25. 12. 1956 in Hingham, Massachusetts, USA – type designer, printer, typographer, graphic designer – studied at the Frank Holme School of Illustration in Chicago under Frederic W. Goudy.
1903–04: runs his own printing workshop in Cambridge, Ohio. 1905–16: commercial artist in Hingham, Massachusetts. 1917–18: director of Harvard University Press. 1919: founds the Society of Calligraphers in Boston and is their president and [...]
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Caravan was designed in 1938 by William Addison Dwiggins and consists of a variety of ornaments. He based the forms of the ornaments on the same lines and curves found in his font Electra. He wanted printers and designers to have the chance to combine the two fonts for a more attractive or outstanding overall picture. Caravan is particularly popular for advertisements in newspapers. Caravan can be easily mixed with other fonts designed by Dwiggins.
Caravan is a trademark of Linotype GmbH and may be registered in certain jurisdictions.
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