Introduction
Prolific! Perhaps this is the best word to describe the life and work of Morris Fuller Benton. The creator of over 200 types for ATF, Benton left his mark on 20th Century design. His faces would spread across the globe, and dozens are still in use today.
No hace falta arena para disfrutar de esta colección playera, Beach Party. Estos diseños combinan imágenes desde los surferos de los años 1960 hasta las cabañas tiki pasando por DJ mezclando música tecno en la playa. Así que no importa si quiere usarlos para promocionar una fiesta, documentar aventuras de un viaje o diseñar paquetes de productos estivales, estos tipos de letra sabrán transmitir esa sensación de “placer bajo el sol”.
Ed (Ephram Edward) Benguiat, born 27. 10. 1927 in New York, USA, type designer, calligrapher. Studied at Columbia University, New York and the Workshop School of Advertising Art, New York.
1953: associate director of "Esquire" magazine. Opens his own design studio in New York. 1962: joins Photo-Lettering Inc. as typographic design director, a position he still holds today. 1970: joins the International Typeface Corporation and is made vice-president; he works on the in-house magazine
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Font Designer: Edward Benguiat, 1972
ITC Souvenir® was originally drawn by Morris Fuller Benton in 1914 as a single weight for the American Type Founders company. It was revived in 1967 by Photo-Lettering and optimized for phototypesetting equipment. ITC was formed in 1971 and, with the help of Photo-Lettering, introduced ITC Souvenir as one of its first font families. ITC Souvenir font was designed by Ed Benguiat and comes in four weights, each with a matching italic.
Font Designer: Edward Benguiat, 1972
Souvenir® font was originally drawn by Morris Fuller Benton in 1914 as a single weight for the American Type Founders company. It was revived in 1967 by Photo-Lettering and optimized for phototypesetting equipment. ITC was formed in 1971 and, with the help of Photo-Lettering, introduced ITC Souvenir as one of its first font families. ITC Souvenir font was designed by Ed Benguiat and comes in four weights, each with a matching italic.
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The Souvenir typeface was originally drawn by Morris Fuller Benton in 1914 as a single weight for the American Type Founders company. It was revived in 1967 by Photo-Lettering and optimized for phototypesetting equipment. ITC was formed in 1971 and, with the help of Photo-Lettering, introduced ITC Souvenir as one of its first font families. ITC Souvenir was designed by Ed Benguiat and comes in four weights, each with a matching italic. A monospace version was added later: ITC Souvenir Monospaced.
