Typography in the Art Nouveau Period

By the end of the 1950s, the work of the Art Nouveau movement was generally considered kitsch and seen as a rather embarrassing chapter in art history. However, art dealers were soon able to successfully introduce a profitable Art Nouveau renaissance.

Poster by Rick Griffin, 1968

The American “youth movement” of the 1960s borrowed Art Nouveau forms and combined them with psychedelic elements to create a form of protest often combined with vehement rally cries. These well-meaning attempts were even more quickly marketed and integrated than their predecessor of the turn of the century.

Poster by Gary Grimshaw, ca. 1968

Vignette by Henry van de Velde

A selection of Linotype Art Nouveau Fonts:

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