LinoLetter 2007/12

Madame, our popular woodtype-style display face based on 19th Century French models, is now available in OpenType! The font’s character set supports all Latin-based European languages and also offers a variety of layering possibilities through its OpenType features. Each letter may be set as either a single glyph or with up to four layered-glyphs. Using the layered glyphs, which automatically snap over each other, you can easily create polychromatic type! These layering elements may be used to decorate for the inner spaces of their respective characters in OpenType-savvy applications like the Adobe CS line or Quark XPress 7. The tendency toward display and ornamented type began with the Industrial Revolution in Britain. Many of the typefaces created during this time were meant to catch attention and advertise products. The ornamental, flamboyant nature of Madame reflects this tendency; it will rarely fail to catch the reader’s eye! First intended for circus posters, it is also perfect for titles, headlines, emphasis in text, or for use as initials. It combines well with both serif and sans serif typeface, but should be used sparsely to maximize the advantages of its ornate forms.

Having already been on the type scene for five years, Sabon Next is now available in OpenType format for the first time! More useful to designers than ever before, all of the type family’s 12 fonts are filled with helpful OpenType features. A complete list and explanation of the features may be found on our website. Included are small caps, oldstyle figures, alternates, swash forms, ligatures, diagonal fractions, case forms, and lovely fleurons. Sabon Next was designed by the French typographic luminary, and former president of the ATypI, Jean-François Porchez. In creating Sabon Next, Porchez revived a revival: the original Sabon was designed by Jan Tschichold in 1967. That Sabon was itself a 20th century revival of Claude Garamond’s 16th century types. The typeface’s character set supports all Latin-based languages found in Western, Central, and Eastern Europe, including the Baltic states and Turkey. Porchez’s family includes optical sizes for both Text and Display setting. Sabon Next is part of Linotype’s Platinum Collection.

In the old days, before it was easy for designers and shop owners to quickly generate signs and price displays with
the help of computers, printers, and plotters, many shop signs were hand-painted by sign writers. These artisans inspired generations of typeface designers to create similar display fonts. Today, you can find these fonts in stores large and small. If you are working in a store,
or if you serve retail clients, you will appreciate this selection of old-fashioned sign fonts. If you purchase
any one of these fonts through December 31, 2007, at Linotype.com, you’ll save 20%. Enticed? We’ll let the fonts do the persuading.

Linotype Charon is a display family from the Mainz, Germany-based fine artist, Renate Weise. The typeface has two sides to it: both objective and classic, it is neither neutral nor an everyday typeface. Linotype Charon is modern and animated. Its curving letters seek to touch the reader. The upper and lowercase letters in the Linotype Charon family are wide. They sit well on the page and command attention. With its light swing and script-like character, this is an optimal choice for both short texts or headlines.