Richard Isbell, a contemporary graphic designer and type designer of Detroit, Michigan, created the fonts Americana®
(1965) and ITC Isbell®
(1981, with Jerry Cambell). He designed Americana in honor of the then upcoming U.S. Bicentennial. The most distinguishing feature about Americana is its extremely large x-height. The letter proportions are very wide, with short ascenders and descenders. Americana works well for short texts, such as headlines or ad copy.
ITC Isbell, is a highly stylized roman typeface which retains an exceptional legibility. The unusual arches and curves of several lowercase characters give the typeface its individuality. ITC Isbell, is ideal for advertising, brochures, menus, and a variety of other applications.