In Layout in Advertising, published in October 1928, W. A. Dwiggins pointedly left sans serifs out of his survey of advertising typefaces. Gothic the newspaper standby in its various manifestations has little to commend it, he wrote, except simplicity; it is not overly legible, it has no grace. Gothic capitals are indispensable, but there are no good Gothic capitals. The typefounders will do a service to advertising if they will provide a Gothic of good design. In February 1929, Harry Gage, [...]
William A. Dwiggins – born 19. 6. 1880 in Martinsville, USA, died 25. 12. 1956 in Hingham, Massachusetts, USA – type designer, printer, typographer, graphic designer – studied at the Frank Holme School of Illustration in Chicago under Frederic W. Goudy.
1903–04: runs his own printing workshop in Cambridge, Ohio. 1905–16: commercial artist in Hingham, Massachusetts. 1917–18: director of Harvard University Press. 1919: founds the Society of Calligraphers in Boston and is their president and [...]
Jim Spiece was born in Wabash, Indiana in 1946. He spent his college years at Indiana University in Bloomington. After working at an advertising agency in New York, he founded his own studio, Spiece Graphics, in Fort Wayne, Indiana.
Diseñador: Jim Spiece, 1999
ITC New Winchester™ es una versión actualizada de un tipo de letra que nunca llegó a publicarse. La Winchester original fue un diseño experimental creado por el diseñador tipográfico americano W. A. Dwiggins en 1944. Dwiggins quería mejorar la legibilidad del inglés reduciendo el número de ascendentes y descendentes. Para ello, dibujó Winchester con descendentes muy cortos creó formas unciales para ciertas letras. El resultado fue un tipo de letra [...]
El texto se muestra en inglés, ya que no está disponible en su idioma.
ITC New Winchester is a revival of a typeface that never really had a first release. The original Winchester was an experimental design created by the American type designer W.A. Dwiggins in 1944. Dwiggins was interested in improving the legibility of the English language by reducing the number of ascenders and descenders; to do this, he gave Winchester very short descenders and created uncial forms for a number of letters. The result was a distinctive text typeface that was occasionally used by Dwiggins and Dorothy Abbe in handset form. Fifty years later, Indiana type designer Jim Spiece has turned Dwiggins's experiment into a new family of digital text types. Spiece gave New Winchester a bold weight, as well as small caps (both roman and italic) and old style figures; he also created two forms of the lowercase f, one with and one without an overhang (in metal type, a kern), and a full set of f-ligatures.
ITC New Winchester is a trademark of International Typeface Corporation and may be registered in certain jurisdictions.
Quality features
La Platinum Collection es una serie exclusiva de tipos de letra clásicos optimizados de la Biblioteca Linotype.
Las fuentes XSF (Excellent Screen Fonts) son caracteres OpenType o TrueType con un aspecto fabuloso en la pantalla a baja resolución o tamaño pequeño – diseñadas y optimizadas como caracteres fácilmente legibles en la pantalla para ordenadores con sistemas operativos Microsoft® Windows.
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