Fluidum™ Familia tipográfica
Diseñado por Alessandro Butti/1951
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Aldo Novarese designed the Fluidum typeface in 1951. As its name implies, the design is very fluid. This high contrast script face curls and twists across the line. It is sort of a cross between Giambattista Bodoni's cursive letters, and Aldo Novarese's later, heavier designs, like
Microgramma, Eurostile, and Sprint. Fludium should be set in very large pint sizes. It is perfect for invitations, greeting cards, and fine logos.