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Jackson Burke – born 1908 in San Francisco, California, USA, died 1975 – type designer. Studied at the University of California in Berkely.
1949–63: director of type development for Mergenthaler-Linotype. Responsible for the development of the TeleTypesetting System (TTS) for magazines and for the development of fonts for native American languages.
Fonts: Trade Gothic® (1948–60), Majestic (1953–56), Aurora (1960).
* TYPOGRAPHY – An Encyclopedic Survey of Type Design and Techniques [...]
Not your grandmother’ s medieval type ... meet the “American” Gothic fonts!
A breed of no-nonsense typefaces, called “Gothics” in the United States, have been serving as heavy hitters in financial services, business, and newspaper sectors since the late 19th Century. Gothic typefaces – not to be confused with Blackletter typefaces, which look “gothic” in a scary, medieval sort of way – are American sans serifs. Their forms are designed to solve [...]
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The first cuts of Trade Gothic were designed by Jackson Burke in 1948. He continued to work on further weights and styles until 1960 while he was director of type development for Mergenthaler-Linotype in the USA. Trade Gothic does not display as much unifying family structure as other popular sans serif font families, but this dissonance adds a bit of earthy naturalism to its appeal. Trade Gothic is often seen in advertising and multimedia in combination with roman text fonts, and the condensed versions are popular in the newspaper industry for headlines.
Trade Gothic is a trademark of Linotype Corp. registered in the U.S. Patent and Trademark Office and may be registered in certain other jurisdictions in the name of Linotype Corp. or its licensee Linotype GmbH.
Quality features
La Platinum Collection es una serie exclusiva de tipos de letra clásicos optimizados de la Biblioteca Linotype.
Las fuentes XSF (Excellent Screen Fonts) son caracteres OpenType o TrueType con un aspecto fabuloso en la pantalla a baja resolución o tamaño pequeño – diseñadas y optimizadas como caracteres fácilmente legibles en la pantalla para ordenadores con sistemas operativos Microsoft® Windows.
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