Herb Lubalin (Herbert Frederick) – born 17. 3. 1918 in New York, USA, died 24. 5. 1981 in New York, USA – graphic designer, typographer, type designer, teacher.
1936–39: studies at the Cooper Union in New York. 1939: produces work for the world exhibition in New York. Art director for Deutsch & Shea Advertising (1941–42), Fairchild Publications (1942–43) and Reiss Advertising (1943–45). 1945: vice-president of Sudler & Hennesey Inc. in New York. 1964–69: founds Herb Lubalin Inc. in New York. [...]
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ITC Lubalin Graph® was designed by Herb Lubalin and drawn by Tony DiSpigna and Joe Sundwall in 1974. They based the geometric skeletons of this new typeface on Lubalin's earlier ITC Avant Garde, but modified the shapes to add big square (or rectangular) serifs. This style is sometimes called "slab serif" or "Egyptian." The condensed weights, which include small caps and Old style Figures, were added by Helga Jörgenson and Sigrid Engelmann in 1992. ITC Lubalin Graph has a strong and open look with its solid serifs, open counters, and tall x-height. It's a good choice to convey practicality and stable friendliness.
Lubalin Graph is a trademark of International Typeface Corporation registered in the U.S. Patent and Trademark Office and which may be registered in certain other jurisdictions.
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