Introduction
Many typeface catalogs, including our own, group all serif typefaces together under one umbrella-category. But in truth, there are many different kinds of serifs, e.g., Renaissance serifs, baroque serifs, unbracketed modern serifs, Latin serifs, wedge serifs, etc. One of the most popular styles of seriffed letter, especially for display type, remains the slab serif.
The slab serif is a genre of letterforms that has been in use for almost 200 years. Throughout this time, many
[...]Chauncey H. Griffith – born 1879 in Irontown/Ohio, USA, died 1956 in Butler/N.Y., USA – typesetter, machine compositor.
1915: – becomes assistant to the president of Mergenthaler Linotype Company. Newspaper typesetting specialist. 1936: vice president of Mergenthaler Linotype with responsibility for typographic development.
Fonts: Ionic No 5 (1926), Ionic Condensed (1927), Papst (1928–1931), Poster Bodoni™ (1929), Textype (1929), Granjon® bold (1930), Excelsior® (1931), Janson
[...]Rudolf Wolf – born 2. 1. 1895 in Hechingen, Germany, died 7. 9. 1942 in Frankfurt am Main, Germany – advertising manager, type designer, teacher. Studied at the university in Frankfurt am Main. Ph. D.
1922–42: works as advertising manager for D. Stempel AG in Frankfurt am Main, where he is responsible for type design.
Font: Memphis® (1930).
Publication: "Fraktur und Antiqua", Frankfurt am Main 1934.
* TYPOGRAPHY – An Encyclopedic Survey of Type Design and Techniques Throughout
[...]Initial concepts for comprehensive type systems surfaced as early as the 1930s, yet they remained the exception. In the days of hot-metal typesetting, handbooks generally recommended creating typeface mixtures from a single type family, a family being understood as including all of a typeface’s weights, such as light, normal, semi-bold, and bold, and including all of the italic weights as well. A well-rounded type family also includes small caps, tabular and old-style figures. These days, the
[...]
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Because of the geometric basis of its forms, Memphis is often thought of as a font for technical fields, making a rational, purposeful impression. This emphasis on objectivity is well-suited to technical texts, but Memphis is appropriate for any text which should exhibit a clear, neutral character. Some weights are availabla as soft rounded versions.
