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LinoLetter 2008/01

Poster contest results and a new book: The Helvetica birthday celebration continues

! Welcome to the Current Issue of the LinoLetter ! Subscribe Unsubscribe

Introduction:

It may be 2008, but the 50th birthday celebration for our Helvetica® typeface isn’t over yet! This month, we are pleased to announce the results of our Helvetica poster design contest, with the winners being selected via online polling by customers like you. Another item in store this month is a new book about Helvetica, titled “Helvetica forever”. Even an object in our “Don’t Forget” section this month is Helvetica-related: the newest issue of the Linotype Matrix! This includes an article about the typeface’s history by Dr. Walter Greisner, former CEO of the D. Stempel AG typefoundry. But we have much more to celebrate in the new year than just Helevetica. For instance, we’d like to call your attention to two heavy-duty text faces in the Linotype webshop, ITC Officina® Pro and Dante®! Both of these families have extended OpenType capabilities. Finally, since we know how much you appreciate the monthly LinoLetter, we’ve decided to create an additional monthly newsletter for our font management software FontExplorer X! If you’d like to subscribe to the upcoming FontExplorer™ X newsletter, we have information about how to do that below.

Have fonts of fun!
Helvetica poster contest winners

Throughout the summer of 2007, Linotype put out the call for posters created with the Helvetica typeface. Last year was the typeface’s 50th birthday, and we thought that this contest would be the most fitting birthday gift for a typeface! Hundreds of entries were submitted, and beginning in October, visitors to our website voted for their favorite designs.
Curious about the selections? Now you can view them all! The top 30 are all on display at Linotype.com. We’ve created a page to feature the winning designs and their creators. We hope that you enjoy viewing these posters as much as we do. Perhaps one of these creations will inspire your work in the future? Bookmark this page and return to it every time you feel the need to experience the magic of Helvetica.
 
Helvetica Forever Book

A new book about one of the most widely used typefaces, “Helvetica forever” retraces the Helvetica typeface’s fifty-year history. Along the way, the book compares Helvetica with other well-known sans serif faces from the twentieth century and examines the phenomenon of its unparalleled spread. Illustrations show the many ways that the typeface has been used over the past five decades, including examples from a wide variety of fields. “Helvetica forever” is written for typographers and graphic designers. The book has 159 pages, and it includes 150 images, of which 128 are in color.
 
Extended families

Typefaces that are capable of setting large amounts of text are great. When they are available in large families, they can solve even more design problems. When they are shipped as up-to-date OpenType format fonts, what more could you ask for? Several of the most capable text families in our webshop were created by Monotype and ITC. This month, we are proud to feature two of our favorites, Dante Pro and ITC Officina Pro.
ITC Officina Pro is a type system that includes both a serif and a sans serif family. Although the design was initially intended for the office computing environment and early laser printers with relatively low resolutions, its design is so fine-tuned that its capabilities clearly extend far beyond this environment. Created by the German design guru Erik Spiekermann, ITC Officina has always been a family suitable for a wide range of applications. Now, thanks to the recent OpenType fonts with the “Pro” character set, this system is easier to use than ever before. ITC Officina Pro’s OpenType features include small caps, oldstyle figures, and extended language coverage.
Dante is a serif design in the Renaissance tradition. Originally designed for hand setting during the 1950s by the printer Giovanni Mardersteig for his press in Italy, Dante found worldwide acclaim after it was adapted for book setting on the Monotype machine. The digital version refers to Mardersteig’s original design, including the punches cut by Charles Malin. Naturally, the OpenType version is bundled with helpful features, including small caps, oldstyle figures, diagonal fractions, subscripts and superscripts, ordinals, alternates, ligatures, titling caps, and a character set that can set Western, Central, and Eastern European languages!
 
FontExplorer X

If you are a FontExplorer X user, chances are you love discovering new things related to typography and fonts. Maybe you’d like to be informed about new product features and releases, too? For years, Linotype has produced this monthly newsletters for its webshop and its webshop customers. If you enjoy reading the LinoLetter, then perhaps you should subscribe to the new FontExplorer X e-mail newsletter as well! Starting this spring, Linotype will send FontExplorer X newsletter subscribers a monthly update of sales and release information, as well as typography hints, and all sorts of other goodies for this software! Follow this link to subscribe.
Also, Value Packs are now available in the FontExplorer X Store! With a single click, download compilations of five hand-selected fonts curated around specific themes and priced as bargains! Have a look at all the Value Packs from the Linotype.com webshop now.
If you are still waiting to try out FontExplorer X’s font management capabilities on your Mac, now’s the time to take the plunge!
 
Linotype Matrix Vol. 4 Issue 3
From time to time, Linotype produces an issue of the Linotype Matrix, a typographic journal. Now, the third issue (number 4.3) is available for purchase! This edition’s title story is a love song to calligraphy as inspiration, written by the German calligrapher/typeface designer Gottfried Pott. But this newest Linotype Matrix has much more inside its 80 pages, including a 16-page article on the history of Helvetica written by Dr. Walter Greisner, the former CEO of the D. Stempel AG typefoundry!
Linotype 2008 Calendar on Sale
Linotype has created a lovely wall calendar for 2008. Now that the year has already begun, we’ve lowered the price. Order your copy today while supplies last! The perfect gift for any favorite type lover, this colorful wall calendar mixes the most popular and beautiful Linotype fonts together in creative layouts that accompany you throughout the classroom, or design studio wall!
 
We hope you found this issue of the LinoLetter informative and useful. We highly appreciate your feedback at info@linotype.com

The next issue of this newsletter will be published and dropped in your mailbox in February 2008.

Your Linotype Online Team
This newsletter may contain forward-looking statements, including but not limited to statements about the product, strategic or business plans of Linotype GmbH. Various important risks and uncertainties may cause our actual results to differ materially from the results indicated by these forward-looking statements, including, without limitation, the implementation of product changes, the adoption of our products by the marketplace, or our ability to obtain and enforce intellectual property protection. For a further list and description of the risks and uncertainties we face, please refer to the the filings made by our parent company, Monotype Imaging Holdings Inc., with the United States Securities and Exchange Commission. We assume no obligation to update any forward-looking statements; whether as a result of new information, future events or otherwise and such statements are current only as of the date they are made.
 

FontExplorer is a registered trademark of Linotype GmbH which may be registered in certain jurisdictions. Helvetica is a trademark of Linotype Corp. registered in the U.S. Patent and Trademark Office and may be registered in certain other jurisdictions in the name of Linotype Corp. or its licensee Linotype GmbH.

Dante is a trademark of The Monotype Corporation registered in the United States Patent and Trademark Office and may be registered in certain jurisdictions.

For further information do not hesitate to contact us via:

Phone:+49 (0) 6172 484-418
Fax:+49 (0) 6172 484-429
e-mail:info@linotype.com
Copyright © 2008 Linotype GmbH. All rights reserved.
We reserve the right of errors and changes.
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Page last edited: 2008-01-15