LinoLetter 2006/08

Introducing the new Font Badges posters

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Introduction:

On August 1, 2006, a new world of typographic opportunities arose as Monotype Imaging purchased Linotype GmbH from its previous owner. Linotype GmbH will remain in its current form as a wholly owned subsidiary of Monotype Imaging. We are please to announce that we will continue to promote and distribute our fantastic products and services onward into the future. More information is available in our press release. Stay tuned to the LinoLetter for all future new releases and information about Linotype products.
Speaking of product additions, our new poster series features Linotype’s recently designed “Font Badges” – about 1,000 samples of specific font families in use. Some of our best typefaces follow the requirements of tailored and specific functions. Take Noa™, for instance, a sleek, contemporary sans serif typeface from Denmark. The second typeface that we are pleased to present, ITC Isadora™, strikes another cord, an elegant calligraphic design from our popular ITC Collection. Our closing theme this month is once again a typographic tip. Using examples from the Linotype library, “Akira says ...” illustrates the proper setting of swash characters.


Have fonts of fun!

New inspiration every day – The new Font Badges posters
Experience the complete creative potential of Linotype’s typefaces in one glance! Our new poster series features almost 1,000 examples of Linotype’s fonts in use. Spread across four individual posters, Linotype’s “Font Badges” show designer-interpretations of our most popular products. More than a dozen designers devoted over six months to this mammoth project, the results of which can also be viewed on the font family pages at www.Linoytpe.com. But the best part isn’t the inspiring results of their work; rather, the best part is that you can receive this poster set free with each purchase from www.Linotype.com! Alternatively, the poster set can be purchased on its own for just USD/EUR 19 (rolled version) or USD/EUR 12 (folded version).
What better way to redesign that empty wall in your office? Set a new stage for font inspiration, and order our Font Badges poster set today

Corporate identity help from the north – The Noa™ typeface from Denmark
Typefaces intended for use in logos and corporate identities need to be both legible and able to stand apart from the crowd. They require a certain character or flair; nevertheless, they cannot call too much attention to themselves. Noa™, designed by Nina Lee Storm, combines these two attributes in perfect synthesis.
See the results for yourself! Noa’s exciting and legible details, as well as more background information and samples of its design in use may be found through this link

Dance, dance, dance – ITC Isadora™ moves gracefully across the page
ITC Isadora™ is an original script typeface that expresses both modern calligraphic ideals as well as the finest traditional spirit of 17th and 18th century English writing masters. Kris Holmes, a renowned type designer and calligrapher in her own right, named ITC Isadora™ after the dancer Isadora Duncan. Duncan, whose dancing was strong and yet graceful and delicate, and whose inspiration was classical but whose ideas were modern and liberating, is a fitting muse for such a refreshing design. ITC Isadora™ expresses all the qualities of its namesake in its forms. Try this typeface in headlines, logos, greeting cards, or invitations.
Discover the extraordinary ITC Isadora™ at www.Linotype.com

Akira says ... “Use a typeface’s swash characters for design variation”
Many typefaces are equipped with alternate swash characters that are intended to act as a further element in a designer’s tool kit. Yet swashes – elaborate and flourished letters for decorative initials or the beginning or end of a line of text – are often overused, becoming a hindrance to the piece they should have enhanced! This month’s edition of the popular column “Akira says...” addresses this occasional dilemma.
Add spice to your design by finding out how to make better use swash characters

Fonts in Focus
Looking for a new sans serif, a text face, a script font, or perhaps a blackletter design? Every month, selected fonts are chosen from the depths of Linotype´s collection for your perusal.
Check out this month’s medley!
We hope you found this issue of the LinoLetter informative and useful. We highly appreciate your feedback at info@linotype.com

The next issue of this newsletter will be published and dropped in your mailbox at the beginning of September.

Your Linotype Online Team
This newsletter may contain forward-looking statements, including but not limited to statements about the product, strategic or business plans of Linotype GmbH. Various important risks and uncertainties may cause our actual results to differ materially from the results indicated by these forward-looking statements, including, without limitation, the implementation of product changes, the adoption of our products by the marketplace, or our ability to obtain and enforce intellectual property protection. For
a further list and description of the risks and uncertainties we face, please refer to the the filings made by our parent company, Monotype Imaging Holdings Inc., with the United States Securities and Exchange Commission. We assume no obligation to update any forward-looking statements; whether as a result of new information, future events or otherwise and such statements are current only as of the date they are made.