LinoLetter 2006/05

Learn the secrets of better typography

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Introduction:

May’s issue of the Linoletter is packed with thrilling fonts and background features into the world of typography. Leading the list is a new version on the respected Swedish book face, Berling™ Nova, followed by a congenial feature summarizing fonts found on footballers’ jerseys (that’s soccer for the Americans). Also this month, we’re shining a light on Noris Script™, a calligraphic typeface that Hermann Zapf created as a tribute to the city of Nuremberg. Finally, we’ve decided to pass the ball to our Type Director, Akira Kobayashi. In a new feature on our website, he offers tips for improved typography. We are also pleased to present a link to a recent interview he gave with the Japanese design magazine, PingMag.


Have fonts of fun!

Direct from Sweden – improve your book text’s design with Berling™ Nova
Berling™ Nova is an update to Berling™, the most renowned Swedish book typeface, owned by the great Swedish publisher Verbum. After 50 years of success, a new version has been created that is optimized for the digital typesetting and printing processes, ensuring that Berling’s design remains a mainstay for years to come. Meet Berling™ Nova, and see what it can do for the legibility, image, and style of your next book or magazine!
Discover the fine, northern craftsmanship behind Berling™ Nova

Fonts on football jerseys – a feature for the World Cup in Germany
Maybe we should title this section "fonts on soccer jerseys." Outside the United States, soccer is normally known as "football," and this summer, nations from around the world will meet for a tremendous contest of sport and will. The LinoLetter’s editors, football fans to a man, have taken advantage of this opportunity to compare fonts used on team uniforms with the high-quality offerings in the Linotype library. Which fonts are used for the names on the backs of jerseys?
Click on our special football (or soccer!) feature to find out

Print this calligraphic design out nice and big – Noris Script™ from Hermann Zapf
Some typefaces should really be experienced large. Although quite legible in small sizes, Noris Script’s character comes across best when it is scaled up. Drawn by master German calligrapher Hermann Zapf in the 1970s, Noris Script captures the magic of the irregularities of pen strokes. The idea behind Noris Script™ was to bring the spontaneity of a quick handwritten script using a broad edged pen into the modern typesetting environment.
Experience the music inside this design’s strokes – discover Noris Script™ on our website

Tips and tricks for better font use – Akira says: “Learn about type!”
The popular web feature “Learn about Type” in our Font Lounge will now be expanded every month by a new series, titled “Akira says ...” Along with future issues of the LinoLetter, we will present new tips and tricks toward creating better typography from our Type Director, Akira Kobayashi. The series kicks off with a look at the sort of automatically generated italics often created by word processing and other typesetting programs, titled “Stay away from that button!”
Learn the secrets of better typography

Transcending typographic boundaries – An interview with Akira Kobayashi
The Tokyo-based PingMag design magazine recently published a fascinating interview with Akira Kobayashi, Linotype’s Type Director. Background information about the design of his typefaces makes this a thrilling read, taking you through the world of type design. Stops along the way include Akira’s own sources of inspiration, details about typography in Japan, and his work with famous icons like Adrian Frutiger and Hermann Zapf.
Find the interview here
Did you know that surfing through our website and discovering new fonts and products is even easier when you use our "Favorite" function?

Mark your favorites and find them again later

One click on the button "add to favorites" within any family or product page allows Linotype.com to automatically remember your most wanted fonts. In order to save your list permanently, all you have to do is log-in when you visit the site. Surf’s up!
We hope you found this issue of the LinoLetter informative and useful. We highly appreciate your feedback at info@linotype.com

The next issue of this newsletter will be published and dropped in your mailbox at the beginning of June.

Your Linotype Online Team
This newsletter may contain forward-looking statements, including but not limited to statements about the product, strategic or business plans of Linotype GmbH. Various important risks and uncertainties may cause our actual results to differ materially from the results indicated by these forward-looking statements, including, without limitation, the implementation of product changes, the adoption of our products by the marketplace, or our ability to obtain and enforce intellectual property protection. For
a further list and description of the risks and uncertainties we face, please refer to the the filings made by our parent company, Monotype Imaging Holdings Inc., with the United States Securities and Exchange Commission. We assume no obligation to update any forward-looking statements; whether as a result of new information, future events or otherwise and such statements are current only as of the date they are made.