William A. Dwiggins
1903–04: runs his own printing workshop in Cambridge, Ohio. 1905–16: commercial artist in Hingham, Massachusetts. 1917–18: director of Harvard University Press. 1919: founds the Society of Calligraphers in Boston and is their president and sole member. 1922: he is the first to use the term "graphic designer". 1923: over the years, Dwiggins designs over 300 book covers for his friend Alfred A. Knopf’s publishing firm. 1928: produces his first type designs for Mergenthaler-Linotype, whom he works with for 27 years. 1929: is awarded a gold medal by the American Institute of Graphic Arts (AIGA).
Fonts: Caravan™ (1938), Metro® (1929–30), Electra® (1935–49), Caledonia® (1938), Eldorado® (1953), Falcon (1961) and numerous other designs which were never manufactured.
Publication: "Layout in Advertisement", New York 1928.
* TYPOGRAPHY – An Encyclopedic Survey of Type Design and Techniques Throughout History by Friedrich Friedl, Nicolaus Ott (Editor), Bernard Stein, published by Könemann Verlagsgesellschaft mbH.