Cover from BASF´s 2001 Annual Report, Germany
Design: Charles Barker GmbH, Frankfurt
Cover from SIG Holding LTD.´s 2003 Annual Report, Switzerland
Design: W4, Neuenhof, Switzerland |
IntroductionThe idea to develop a new typeface tailored to the special requirements of annual reports was born out of the "First Heidelberg Forum for Annual Reports 1988". The challenge was to provide a type system that delivered readability and multiple tonality while maintaining harmony throughout the wide range of different characters required in an annual report. Linotype worked closely together with Professor Olaf Leu and his Analyse Team at the University of Applied Sciences, Mainz, who have been commissioned by Manager Magazin to judge its annual competition "Best Annual Reports" since 1996. Reviewing work from 130 companies represented on six different stock markets, they made a number of observations over the years and raised several questions, particularly in regard to the legibility of the average annual report. Modelling an annual report in certain language and tonality essentially involves having a type system that can handle all eventualities. It must have multiple weights for emphasis as well as different styles for tone of voice and expression. It must have small caps to deal with the many acronyms, initials and uppercase characters required for product and company names, as well as the many styles of numbers that appear within the text. Most importantly it mut have a structure that allows for the easy manipulation of figures. Development work on the Compatil type system took almost two years. It was a unique project requiring the perfect marriage of four different styles in multiple weights into a type system suitable for variable use. The original idea was to implement the four different type styles for different applications in the field of financial communications. However, as this brochure demonstrates, Compatil has a much wider range of applications than that. The Compatil type system combines aesthetics with the ability to function on all aspects of communication across the whole media range. Compatil®, along with Avenir® Next, Eurostile® Next, Optima® nova, Linotype Univers®, Frutiger® Next, Sabon® Next, Linotype Syntax® and Palatino® nova belongs to the typefaces of the Linotype Platinum Collection. These fonts were carefully digitized and have the high quality demanded by professional typography. All fonts of the Platinum Collection were produced according to the Linotype tradition of quality. Linotype and its authorized partners offer these fonts only as complete typeface families on Platinum Collections CDs. |
PAGE article issue 11/2001 about Compatil is available as pdf file. Please download:
pdf file german (903,8 kb)
Download PDF
pdf file german (903,8 kb)
Download PDF
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Compatil is a trademark of Linotype GmbH registered in the U.S. Patent and Trademark Office and may be registered in certain other jurisdictions.
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Irrtümer und Änderungen vorbehalten.
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